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To: KGoodson who wrote (3214)6/17/2000 5:38:00 PM
From: KGoodson  Read Replies (1) | Respond to of 3244
 
Company Press Release

Innovative Medical Services Introduces Nutripure -R-
Veterinary Products At Equitana USA

Axen -TM- a New Weapon in the Battle to Fight Infection

LOUISVILLE, Ky.--(BW HealthWire)--June 15, 2000--EQUITANA BOOTH #1501 -- Innovative Medical Services (NASDAQ:PURE - news) today announced the introduction of its new line of Nutripure© Veterinary products featuring Axen(TM) at the Equitana USA trade show and exposition.

Axen(TM) is a revolutionary antibacterial technology that uses the biocidal properties of ionic silver to kill bacteria, viruses and fungi. Axen's broad effectiveness works to prevent and treat infection, and, unlike traditional disinfectants, Axen is non-toxic and environmentally friendly. Innovative Medical Services has developed several premier equine products containing Axen including Equine Antibacterial Shampoo, Equine Antibacterial Hoof and Wound Spray, Equine Antibacterial Wound Salve and All Purpose Stall and Kennel Spray. Veterinary field trials of products containing Axen on equine and canine infections demonstrated superior results, decreasing both healing time and scarring.

``Response to the Nutripure Veterinary products has been excellent here at Equitana. It is clear that everyone from horse owners and trainers to veterinary supply and distribution companies appreciates the breakthrough technology of our Nutripure Veterinary care and treatment products,'' stated Larry Lucas, Vice President, Sales of Innovative Medical Services. ``Nutripure Veterinary products outshine existing therapies for difficult-to-treat conditions like rain-rot, thrush, white line, ringworm and cutaneous ulcers. The non-toxic nature of Axen is especially unique in the Stall and Kennel Spray - there is nothing else like it on the market today.''

Equitana USA is North America's largest equine exposition. Held this year from June 15 through June 18 in Louisville, Kentucky at the Kentucky Fair & Expo Center, Equitana presents the most, speakers, educational venues, exhibits and presentations of any equine function or show in North America.