To: SSP who wrote (51553 ) 6/16/2000 11:27:00 AM From: Jim Bishop Respond to of 150070
DSNY Destiny Media Technologies, Inc. (OTCBB:DSNY) today announced a new partnership with ChoiceRadio.com for the distribution of music using Destiny's MPE(TM) secure media format. "We're excited to see a high-quality, high-visibility site such as ChoiceRadio embrace the MPE format," says Keith Gillard, Director of Content Development for Destiny Media Technologies. "Artists and music distributors are faced with a lot of challenges in using the Internet to sell music, and ChoiceRadio.com has seen that MPE can meet those challenges." MPE is a complete, secure media distribution system, with built-in e-commerce, digital rights management, distribution and visual display. MPE files do not require an external player or any other lengthy downloads, as each file contains an embedded media player; MPEs automatically play when clicked on making it extremely user friendly. It works on both PC and Mac platforms, and is a much richer and more powerful marketing tool than any other system on the market today. ChoiceRadio.com was launched in July of 1999 and is located in the San Francisco Bay area. ChoiceRadio.com is spearheaded by Val Starr, a veteran radio and records promotion executive whose vision is to create a new exposure medium to help promote, market and sell label music product via the Internet. ChoiceRadio.com currently has over 700,000 monthly user sessions and over 380,000 unique users per month. "MPE makes business sense for a site like ChoiceRadio.com," says Starr. "It's a dynamic solution that allows us to distribute music in an open format and earn revenue that we would otherwise be unable to capture." MPE files track which website they were distributed by, ensuring that the distributor gets paid for any sales, even when users share their files or pass songs on to others. Because MPE access codes are keyed to each user's individual hard drive, MPE solves the file sharing piracy problems that have made headlines in recent months. "If a user downloads an MPE from ChoiceRadio, sends that song to a friend, and then that friend buys the track, ChoiceRadio will still get paid a distributor commission," says Gillard. "MPE solves the problems with file sharing not only for the artist who deserves royalty payments, but also for the distributors who make this their business." The MPE open beta product is now in operation, with full commercial launch scheduled for June 20. Complete product details, pricing and sample MPE tracks are now available at www.destinympe.com. Destiny Media Technologies, Inc. (http://www.dsny.com/) has developed a suite of enabling tools, which facilitate the distribution of digital media through the Internet in either a streaming or downloadable form. The RadioDestiny Broadcaster(TM) (http://www.radiodestiny.com) allows a user to broadcast live or scripted audio from a computer to anyone on the Internet. Clipstream(TM) (http://www.clipstream.com) enables web pages to stream audio without the use of a player. Video Clipstream(TM) (http://www.videoclipstream.com) is a prototype technology for embedding streaming video into a web page. "Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This release contains forward-looking statements that are subject to risks and uncertainties, including, but not limited to, the impact of competitive products and pricing, product demand and market acceptance, new product development, reliance on key strategic alliances, availability of raw materials, the regulatory environment, fluctuations in operating results and other risks detailed from time to time in the Company's filings with the Securities and Exchange Commission. CONTACT: Destiny Software Productions Inc. Paul Andreola Tel: 604/609-7736 ext. 25 or 800/8-DESTINY Fax: 604/609-0611 destiny-software.com email: investor@dice.net URL: businesswire.com Today's News On The Net - Business Wire's full file on the Internet with Hyperlinks to your home page. Copyright (C) 2000 Business Wire. All rights reserved. Distributed via COMTEX.