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To: rampingup who wrote (19675)	6/19/2000 4:33:00 PM
From: Sarkie	Respond to of 28311

imandi snags a Microsoft refuge. --------- BW3082 JUN 19,2000 13:11 PACIFIC 16:11 EASTERN ( BW)(WA-IMANDI.COM) imandi.com Adds Consumer Marketing Strategist to Management Team; Microsoft Veteran George Meng to Ramp Up Marketing for Leading Reverse Marketplace Business/High Tech Editors REDMOND, Wash.--(BUSINESS WIRE)--June 19, 2000--imandi.com, the Internet's leading reverse marketplace, today announced the appointment of George Meng as vice president of consumer marketing. Meng assumes responsibility for developing and executing the company's overall consumer marketing strategy, including web marketing, advertising, direct promotions, customer loyalty programs, and public relations. A nine-year Microsoft veteran, Meng most recently served as group marketing manager for the multibillion-dollar Microsoft Office business. In this role, he was responsible for end-user marketing, advertising and public relations activities, including the launch of Microsoft's most successful version of Office to date, Office 2000. "At Microsoft, George was instrumental in launching new businesses and building a huge base of satisfied customers," said Raghav Kher, president and CEO of imandi.com. "As a key member of imandi.com's management team, George will play a pivotal role in realizing our vision of developing the Web's largest reverse marketplace." In true start-up fashion, Meng created and marketed numerous successful Microsoft businesses from the ground up. As MSN's first group marketing manager, he played an integral role in the development and introduction of the service and helped grow membership to more than 800,000. Under his marketing leadership, Meng firmly established FrontPage as the category leader and grew the nascent business to more than $40 million in under a year. He also directed marketing for Microsoft Outlook, and in less than two years catapulted Outlook to the world's most popular business e-mail application. Meng also helped co-found The Microsoft Developer Network (MSDN), a developer membership program that evangelizes the Windows platform. "imandi.com's model is all about getting the right merchants to compete for customers' business -- a simple concept, but an incredible value to customers," Meng said. "imandi.com puts consumers in charge and gets them the lowest prices via the web, without the legwork. I'm convinced that imandi.com and the reverse marketplace category will be one of the hottest Internet stories in the years to come." Prior to his tenure at Microsoft, George held various engineering and marketing positions at The Gillette Company, Digital and Pacific Bell. Meng holds a degree in Mechanical Engineering from MIT and an MBA from the Walter A. Haas School of Business, University of California at Berkeley. A native of New York, Meng currently lives in Sammamish, Wash. with his wife and two sons.