Again, the Media Metrix comparison for March
We have the following figures:
- March 2000 home and at work usage in USA
- March 2000 home usage 6 countries.
- December 1999 figures for home, work separately and combined.
Based on these three figures we can compare the US reach
with the reach in the other 5 countries (Australia, Canada,
France, Germany, U.K.)
US home users = 74,496,000
Other 5 countries home users = 33,913,000
Total home universe 6 countries = 108,409,000
The figures for Go2net are:
US Home reach = 10,300,000 = 13.8%
5 country home reach = 2,840,000 = 8.4%
--------------------------------------------------
6 country Home reach = 13,140,000 = 12.1%
Not bad, taking into consideration that international marketing
for Go2net is almost non-existent. But long term international
reach should be at the same level as within the US.
Kind regards,
Pareto
The Data
Media Metrix, Inc. Multi-country Internet Audience Measurement Top 50
(Australia, Canada, France, Germany, U.K., U.S.)
March 2000 - At Home Usage
Rank Web Properties Unique Visitors (000) % Reach
Multi-country Universe 108,409 100.0
1 AOL Network-Proprietary & WWW 72,209 66.6
2 Microsoft Sites 59,578 55.0
3 Yahoo Sites 58,198 53.7
4 Lycos 38,405 35.4
5 Excite@Home 28,435 26.2
6 Go Network 22,449 20.7
7 NBC Internet 15,269 14.1
8 Amazon 14,703 13.6
9 AltaVista Network 14,509 13.4
10 Real.com Network 13,882 12.8
11 Go2Net Network 13,140 12.1
12 About.com Sites 12,014 11.1
13 Time Warner Online 11,479 10.6
14 eBay 11,425 10.5
15 Ask Jeeves 11,102 10.2
mediametrix.com
Media Metrix, Inc. Top 50 Digital Media/Web Properties
At Home & At Work Combined in the United States
March 2000 Measurement Period (3/1/2000 through 3/31/2000)
Rank Web Properties Unique Visitors (000) Reach
Total US universe: 76,800 100%
1 AOL Network* 59,858 77.9
2 Yahoo Sites* 48,336 62.9
3 Microsoft Sites* 46,581 60.6
4 Lycos* 32,899 42.8
5 Excite@Home* 28,571 37.2
6 Go Network* 23,006 30.0
7 NBC Internet* 17,169 22.4
8 Amazon* 15,217 19.8
9 Time Warner Online* 13,636 17.8
10 Real.com Network* 13,482 17.6
11 Go2Net Network* 13,041 17.0
12 AltaVista Network* 12,557 16.4
13 About.com Sites* ** 12,329 16.1
14 Ask Jeeves* 12,269 16.0
15 eBay* 11,155 14.5
mediametrix.com
The Mediametrix figures for December 1999 show both the figures
for "home", "work" and "combined". This information shows
that home usage for Go2net is 79% of combined usage.
Go2net US Home reach = 79% of combined reach, so about
10,300,000 in March.
Total US home universe is 97% of combined universe, about
74,496,000 users in March.
mediametrix.com |
