Wednesday June 28, 10:35 am Eastern Time
Company Press Release
MSGi Direct Grows Direct Marketing Expertise in Education Marketplace
Company Launches EduBuyers Product, Targets More Than 1.5 Million Known Buyers
NEW YORK--(BUSINESS WIRE)--June 28, 2000--Marketing Services Group, Inc. (Nasdaq: MSGI - news), an Internet incubator and integrated marketing services industry leader, today announced that MSGi Direct -- Boston, launched EduBuyers, a direct marketing database targeting more than 1.5 million proven buyers of educational materials to further capitalize on a hot-growth segment. In addition, Education-related revenue continues to soar within MSGi Direct.
The company attributes the increase to its rapidly expanding service offering for education-related direct marketing solutions. Among these services, MSGi Direct's EduBuyers database offers extensive information on the buying patterns of professional educators and consumers with school-age children in order to efficiently market educational products to a highly targeted audience of proven buyers of education materials. The current market for K-12 public school expenditures is projected to be approximately $350 billion(1), which represents a substantial opportunity for MSGi's continued advancement in this segment.
Additionally, MSGi Direct was just named to be the exclusive manager of direct mail lists for Delta Education, a long-time provider of education programs and products that create enriching learning experiences for students. The Delta list will join MSGi's stable of highly regarded education lists including T.H.E. Journal, Council for Exceptional Children, Music Educators National Conference and more.
``With increasing student enrollments and growing budgets driven by educational reform, the education market offers a wealth of opportunity to direct marketers,'' said Bill Spencer, vice president of marketing and product development at MSGi Direct. ``MSGi Direct is a leading provider of direct and e-marketing services for the education marketplace, and we are excited to continue to accelerate our service offerings.''
Separately, MSGi Direct announced the completion of its annual 2000/2001 education catalogs, which will be released at the Annual Catalog Convention in San Francisco from June 26-28. The catalogs provide educational marketers with detailed counts and information on over 3 million K-12 educators and almost 1 million college professors and administrators.
About MSGi
Marketing Services Group, Inc. is a leader in the Internet incubation and integrated marketing services industries. MSGi revenues have grown from $16 million in fiscal 1996 to more than $200 million on an annualized basis. GE Capital and CMGi are significant shareholders of the Company, with ownership interests of 16% and 9%, respectively.
MSGi has two business divisions, The Internet Group and The Direct Group. MSGi Direct provides integrated marketing services across all mediums. The Internet Group's primary focus is WiredEmpire and its Marketing Agent technology, providing Internet marketing, e-commerce applications, Web development and hosting, online ad sales and consulting. The Group's strategic objective continues to focus on acquiring, investing in and incubating Internet companies. MSGi Direct, which will continue to leverage the synergies across all its companies in marketing and technology, provides strategic planning, creative, direct marketing, database marketing and management, telemarketing, telefundraising, print production, mailing and media planning and buying.
Corporate headquarters are located at 333 Seventh Avenue, New York, NY 10001. Telephone: 917-339-7100. Additional information is available on the company's Website: msginet.com.
Matters discussed in this release include forward-looking statements that involve risks and uncertainties, and actual results may be materially different. Factors that could cause actual results to differ are stated in the company's reports to the Securities and Exchange Commission including its 10-Q for the period ended March 31, 2000 and the annual report on Form 10-K for the year ended June 30, 1999.
(1) US Department of Education
--------------------------------------------------------------------------------
Contact:
Marketing Services Group, Inc., New York
Jamie Karlin, 917/339-7100
jamie@msginet.com
or
Morgen Walke Associates, New York
Michael Gallo, 212/850-5600
mgallo@morgenwalke.com |
