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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Randy Ellingson who wrote (105466)	6/26/2000 1:09:00 PM
From: Glenn D. Rudolph	Respond to of 164684

I'll take the easy way out and say that Amazon won't always have to market heavily to keep and grow revenue. I know that's maybe not helpful, but I see them becoming a convenient answer to the "I want to buy such-and-such now, and want to buy it over the web, so I browse over to..." Randy, Talk about the easy way out? :-) Please notice that McDonalds advertises all the time, Coke, Pepsie, Sears, Wal-mart, Proctor and Gamble for all their products, Penneys, Walgreens, Target, Kmart, Barnes and Noble, Lowes, Compaq, Dell, Gateway, Sony, Cannon, Toys R Us, Office Max, Office Depot, Staples, etc. You are saying Amazon will keep and grow their revenue without advertising heavily but the above few relatively know names need to advertise? There's no reason they can't offer close-out items as impulse purchases at their own virtual check-out line. The little ad that shows one or two specials on the checkout web page perhaps? The customers are not going to use the one click patent? I saw you said that $4B wouldn't do it, but do you think there's a critical annual sales level at which Amazon can suddenly post a consistent profit?</i? Yes but not with their current product mix.