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To: tech101 who wrote (127)	7/6/2000 12:22:28 PM
From: tech101	Respond to of 152

Power Semiconductor Market In High Gear Strong Demand from Computer and Communication Applications Propel the Power Semiconductor Market into High Growth, says Frost & Sullivan SAN JOSE, Calif.--(BUSINESS WIRE)--July 6, 2000--The explosive growth in the communication and computer industries in 1999 has led to impressive growth for the semiconductor industry as well. Demand for the smaller and faster semiconductors that are used in portable devices like mobile handsets, palm-held computers and video games is accelerating and is expected to continue to grow as computer and communications industries sustain their growth. According to new strategic research from Frost & Sullivan (www.frost.com), ``North American Power Semiconductor Markets,'' this industry generated $4.24 billion in 1999, registering a growth of 11.4 percent over the previous year. The strong growth is expected to continue through 2002 in both power discretes and power integrated circuits. However, the different power semiconductor end-user markets are growing at different rates. ``While the growth in the communications and portable device markets is explosive, growth in the industrial market is low, but steady,'' says Frost & Sullivan analyst Veerender Kaul. Market participants must be able to anticipate the changes in the end-user markets in terms of demand so that they will be able to reallocate their resources accordingly. A company's failure to anticipate the variation in demand could mean a reduction in revenues and market status. The discrete power semiconductor industry in North America is becoming increasingly competitive which may lead participants to concentrate on more narrowly focused areas. ``The competitive nature of the market is expected to result in many companies, including broad-based market participants, focusing on specific areas of core competencies,'' says Kaul. ``This trend is likely to result in fewer, but more focused manufacturers.'' Manufacturers will also continue to develop application-specific devices. Many participants are looking to add value to their product and increase product differentiation through greater product customization within the targeted end-user markets. These targeted markets could also create long-term product niches in select markets. Frost & Sullivan presents the 2000 Marketing Engineering Awards to companies that have worked hard to make a positive contribution to the power semiconductor industry. ST Microelectronics N.V. is presented the 2000 Business Development Strategy Award. The 2000 Competitive Strategy Award and the 2000 Market Engineering Leadership Award for Power ICs is presented to Texas Instruments Incorporated. The 2000 Growth Strategy Market Engineering award is presented to Infineon Technologies AG. The 2000 Market Engineering Leadership award for Power discrete devices is presented to ON Semiconductors. Frost & Sullivan, which is headquartered in San Jose, Calif., is a global leader in international market consulting and training. Frost & Sullivan monitors the power semiconductor industry for market trends, market measurements and strategies. This ongoing research is used to complement the ``Electronic Components & Semiconductor Custom Subscription.'' Free executive summary available to the press. ``North American Power Semiconductor Markets'' Report: 7273-26 Date: July 2000http://biz.yahoo.com/bw/000706/ca_frost_s_2.html