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To: Ausdauer who wrote (12246)6/26/2000 2:20:00 PM
From: Michael Kim  Read Replies (1) | Respond to of 60323
 
Aus,
I really wouldn't expect much in the way of branding on flash memory, I agree that people tend to look at memory as a commodity and go for the cheapest price. The only thing that would make branding in this space successful is either a speed or capacity advantage based on proprietary technology (read: Iomega). All other things being equal - consumers will just go for the cheapest per meg deal.

Success in this industry will be rely on ever-increasing volumes, because margins will get squeezed over time, and that is why solid IP ownership and licensing deals are so key to making money.

My .02.



To: Ausdauer who wrote (12246)6/26/2000 2:21:00 PM
From: Jim Greif  Respond to of 60323
 
Aus,

The program will cost some money, Aus. Even if it's mostly print advertising, like the Absolut campaign, it still costs money.

I think the principal problem is that the company doesn't seem to have an orientation toward brand marketing. It appears to do relatively little in public relations, as well as advertising. There is no way that SNDK could be as routinely ignored in news reports as it is, if the company had an active public relations program. JMHO.

Jim


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