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To: Amy J who wrote (104933)6/27/2000 7:35:00 AM
From: Road Walker  Read Replies (1) | Respond to of 186894
 
Amy, OT

Over the years I've participated in 100's of trade shows. The old saying was that it wasn't worth the money, but if you didn't go you were "Conspicuous by your absence".

We used to estimate that it cost us $100K to see each executive we really wanted to see, and then you would only get about 15 minutes of face time. I always figured for the same price you could fly them to Paris on the Concorde, put 'em up at the Ritz, give your presentation, throw in a four star dinner, and have change left over. And what leaves a more lasting impression?

John