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To: The Phoenix who wrote (37976)	6/27/2000 10:40:00 AM
From: Jeffrey D	Respond to of 77400

SOUTH CHINA MORNING POST: CISCO LEADS RIVALS WITH AVVID RANGE 100% match; The South China Morning Post - Hong Kong ; 27-Jun-2000 12:00:00 am ; 399 words Networking equipment vendor Cisco Systems says it has taken the lead from rivals Lucent Technologies and Nortel Networks in enabling enterprises to put all their video, voice and data communications traffic on the Internet. "We probably have six months' to a year's head start" on the competition, said Andrew Vlachiotis, Cisco's Asia-Pacific enterprise marketing manager for multi-service solutions. That lead was made possible by Cisco's Architecture for Voice, Video and Integrated Data (Avvid), a foundation for converged networks. This architecture includes intelligent switches, routers and gateways; a range of fixed and wireless Internet Protocol (IP) telephony and video-conferencing equipment; and software that ensures quality of service and unified messaging. "We have more multi-service architecture to run voice, video and data," Mr Vlachiotis said. Market research firm International Data Corp (IDC) defines IP telephony as the real-time transmission of voice signals over the public Internet or private data network. This technology provides cheaper long-distance and international communications because data networks do not charge for the distance a call travels. According to Sam Mak, Cisco's consulting engineering manager in Hong Kong, Avvid technologies, services and products are now available and are flexible to accommodate future solutions. Among the Avvid products aimed at Cisco's large enterprise clients are the 7960 and 7910 IP phones, which can be linked to the existing private branch exchange (PBX) switches and new Internet-based connections. Companies using this equipment include Merrill Lynch and Texas Instruments in the United States. Cisco Hong Kong managing director Frankie Sum said Avvid interest was starting to build up in Greater China, but declined to identify clients in this region. To help mid-market customers - mid-sized companies and branch offices with 250 to 1,000 employees - deploy IP telephony and other converged applications, Cisco is offering the Catalyst 3500 series XL switches for local area networks. Cisco is also offering networking software updates for enhanced service quality, high availability, integrated management capabilities and security. IDC estimated the worldwide IP telephony market to explode from 310 million minutes of use in 1998 to 135 billion minutes in 2004. It also predicted IP telephony would become widely used in the business market by next year. Mr Vlachiotis said orders for Cisco's 7960 IP phones had recently been averaging 10,000 units a month, while orders for its 3500 series XL switches "have been ramping up". He said Cisco's Avvid was competing against similar moves by its rivals in the same converged enterprise network market. Nortel has its Internet Communications Architecture strategy, while Lucent has quietly built up a range of products and services that connect enterprises' IP, Internet gateway and PBX facilities. Lucent Asia-Pacific chief operating officer Bill Allard said Lucent remained the leading vendor in most market segments for networking technologies, systems and products.

To: The Phoenix who wrote (37976)	6/27/2000 10:45:00 AM
From: Jeffrey D	Read Replies (1) \| Respond to of 77400

Are you ready? Jeff << ""Are you ready?" and on that note, Chambers ended his talk, leaving his audience to ponder over the future." NEW STRAITS TIMES (MALAYSIA): CHANGING WITH THE NET 94% match; New Straits Times (Malaysia) ; 26-Jun-2000 12:00:00 am ; 600 words INTERNET technology levels the playing field between companies or countries, regardless of size, according to Cisco Systems Inc's president and chief executive John Chambers. "I think people realise today that (the Internet) is going to change every aspect of our lives," Chambers said during his talk on The Internet Economy and the Fate of Nations in the Asia-Pacific Region at the recent World Congress on Information Technology 2000 in Taipei, Taiwan. The three key messages in his presentation were how the Internet and applications were revolutionising productivity, the Internet and education, and the change agent. Chambers said IT started in the '90s as a productivity tool which modified various aspects of businesses but today IT is changing businesses as a whole. As more and more government and business leaders realise the importance of the Internet infrastructure, their future will be determined by how they harness the power of this technology and how they focus on key productivity applications. an electronic business (e-business). "The Internet phase is both exciting and challenging. It'll be a time when the fast beats the slowest. Not the big beating the small." The companies and countries that will survive in this new economy will not necessarily be the largest ones but those that act quickly. Citing his company as a case in point, Chambers attributed Cisco's fortune to being in the right industry at the right time. "It is basically understanding and moving at the right timeframe, and using the right applications and infrastructure that will determine the future. And I would not translate speed into market share and profitabilitiy. I would translate it in terms of experience. With experience, one has the capability to bring in new applications and capabilities to your business and country." Chambers said understanding the shift in market or economic trends gives companies or countries a competitive advantage. At a time when many companies slowed down their investments in Asia during the economic slowdown, Cisco saw opportunities and increased its investment, he said. "Our competitors lost about 10 per cent sales in Asia, while Cisco's increased about 42 per cent a year-and-a-half ago and 100 per cent this year." Chambers said many Asian countries are now seizing the opportunities that the Internet technology and electronic commerce (e-commerce) have to offer to compete on a global basis. Several years ago, Chambers predicted that the Internet revolution would first start in the United States, followed by Europe, then Japan and finally to the rest of Asia. But it turned out that after beginning in the US, the momentum shifted to the UK, followed by Asian countries such as South Korea, Taiwan, China, Singapore and Australia, and then to Germany, France and Italy before going to Japan. Chambers stressed that shift of the momentum was partly because at times it is often the most largest and successful companies are the hardest to change. "Change occurs when we get emotional or what we do to survive. Not necessarily through creative thinking." He said now is the chance for countries to catch up as more people realise the importance of the global economy that will determine the future of their companies and governments. "And the point that I'm making is that companies or countries that are successful going forth will make change part of their culture." Chambers attributed the success of his company to change, saying that Cisco has built change into its culture. "We have changed our key way of going to market seven times in a decade. Change, no matter how difficult it is, will be a requirement for companies to grow and survive. It'll be part of their culture." While change makes people uncomfortable, Chambers predicted that in the next decade it will be an integral part of how a business is managed. Companies, he said, will have to understand how to reinvent themselves, learn how to acquire and how to form strategic partnerships. "Are you ready?" and on that note, Chambers ended his talk, leaving his audience to ponder over the future.Caroline Louis