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To: Lizzie Tudor who wrote (25598)	7/6/2000 12:26:21 AM
From: Original Mad Dog	Respond to of 27307

interactive.wsj.com July 6, 2000 Advertising Proctor & Gamble Peers Beyond TV to Reach Targets By EMILY NELSON Staff Reporter of THE WALL STREET JOURNAL Procter & Gamble, the consumer-products company that long has dominated daytime television spending, is urging its ad agencies to focus less on TV and embrace direct mail, staged events and the Internet. (For full article see WSJ or link -- subscription fee required). P&G is the acknowledged leader among companies using advertising to build consumer brands. If they are embracing the Internet advertising model as a key replacement for TV ads, that should be a good long term development for the YHOO's of the world.

To: Lizzie Tudor who wrote (25598)	7/6/2000 1:00:56 AM
From: White Shoes	Respond to of 27307

Sure, you pay a premium for a company like eGroups, but then that premium is needed - just think, now no one can lecture Yahoo about the fact that companies like eGroups are the ones who can tap into users' SPECIFIC interests whereas Yahoo is too GENERIC, bla bla bla.<p> When I compare something like the eGroups acquisition to the price paid by Excite ($800 mil in stock at the time) for Blue Mountain Arts greeting cards, it looks like the eGroups traffic/community/model has a lot more substance to it.<p> It doesn't matter too much what eGroups' biz model was, since Yahoo has one.

To: Lizzie Tudor who wrote (25598)	7/6/2000 1:01:22 AM
From: White Shoes	Respond to of 27307

Sure, you pay a premium for a company like eGroups, but then that premium is needed - just think, now no one can lecture Yahoo about the fact that companies like eGroups are the ones who can tap into users' SPECIFIC interests whereas Yahoo is too GENERIC, bla bla bla. When I compare something like the eGroups acquisition to the price paid by Excite ($800 mil in stock at the time) for Blue Mountain Arts greeting cards, it looks like the eGroups traffic/community/model has a lot more substance to it. It doesn't matter too much what eGroups' biz model was, since Yahoo has one.