To: Rambi who wrote (52875 ) 7/2/2000 5:55:47 PM From: Ilaine Respond to This is so funny. My mother gave me some old New Yorkers, from the last year or so, and as I read them I put them in the recycle bin, so I don't know the exact date, but they had one of their great in-depth factual essays about - - - hair color. The first part of the essay was about the woman who wrote the copy for Clairol. She wrote, "Does she, or doesn't she?", "The closer he gets, the better you look," "If I have only one life, let me live it as a blonde," and "Is it true blondes have more fun?" She was a dark-haired Jewish woman, from New York, and decided when she was a teenager that she was really a blonde, and stayed a blonde all her life. The second part of the essay was about the woman who wrote copy for L'Oreal, and came up with "Because I'm worth it." The essay then went into focus groups and psychologists and other ways that the companies decide how to pitch their products. Apparently there are differences between Clairol women and L'Oreal women, which both companies perceive. Clairol women are friendlier and down-to-earth, L'Oreal women dress up more and use more makeup.
