When things do heat up, it will be a fun ride--ACTV to present at world ITV forum:
Myers Forum Unites Leaders of Media and Business Worlds to Address Future of Interactive Television
NEW YORK--(BUSINESS WIRE)--July 6, 2000-- Industry Pioneers Present Latest ITV Technologies and Discuss
Financial and Content Issues; Dr. Frank Stanton to Receive `Media
Executive of the Millennium' Award
Media executives will convene for The Myers Forum for Interactive Television (ITV) Development July 25th - 26th at the Grand Ballroom of the Roosevelt Hotel in New York City to address leading-edge developments in ITV and convergence marketing. The Forum will be presented by Myers Reports, Inc., the premiere economic research firm based in New York City that closely follows media convergence. Thirty-two media and technology companies are sponsoring the event.
The mission of the Myers Forum is to gather the leading minds in the industry and generate substantive discussion and initiatives that advance the value of ITV. "Interactive television represents the future of how the world will communicate," said Jack Myers, chief economist and CEO of Myers Reports, Inc. "and the future is now. The Myers Forums for Interactive Television Development have led the industry in bringing all stakeholders together as a catalyst for advancing ITV." The 1000% jump in pre-registration from last year underscores the Forum's value in the ITV boom.
The essential conference will address head-on the key issues emerging in the dawn of interactive television, an industry expected to surge to $32.1 billion by 2006. Panel topics include: "ITV Marketplace Update;" "Convergence Marketing and Commercial/Programming Content Creation for ITV;" "The Role of Ad Agencies in ITV and Convergence Marketing;" "Is the Financial Community Rewarding the ITV Leaders?;" "Global ITV Update;" "Emerging ITV Technologies;" and "Making Money From Enhanced TV."
The Forum marks the third Myers Reports, Inc. gathering of leaders from government, print and broadcast media, Internet companies, financial organizations, and advertising and marketing firms to address the future of ITV. Forum speakers and panelists include Maggie Wilderotter, CEO, Wink Communications; Scott Carlin, President, Media Group, of DigitalConvergence.com; Henry Yuen, Chairman and CEO of Gemstar; Andy Beers, Group Business Development Manager of Microsoft; Myer Berlow, EVP Marketing for AOL; Bob Pepper, Chief of Plans and Policy for the FCC; Victor Miller and Ray Katz of Bear Stearns; David Reese of ACTV; John McMenamin of NBCi; Bob Clasen of ICTV; Tom Rogers of Primedia, Inc.; Gerard Kunkel of WorldGate; Jean-Marc Racine of Canal+US; and Michael Teicher of Replay TV.
And, network topguns will talk ITV programming, the underpinning for billions in future advertising revenues. NBC Director of Enhanced Broadcasting Jonathan Boltax, Scripps Networks SVP Channing Dawson, and Discovery.com CTO Jeff Craig will give high-level insight on where content is headed.
In the Myers Reports' tradition of comprehensive research, the Forum will offer an overview on financial, regulatory and related matters in ITV commerce. Executives from Bear Stearns, Merrill Lynch, Lehman Brothers, Sanford Bernstein and Salomon Smith Barney will address Rewarding ITV, while CBS Sportsline.com, Disney's Go.com, Mark Zagorski of WorldNow and others will speak to The Broadcast ITV & Internet Play.
Moreover, The Myers Forum for Interactive Television (ITV) Development will feature special items:
-- On July 25th, Myers Reports, Inc. will honor Dr. Frank Stanton, first and former President of CBS-TV and undisputed catalyst
behind CBS's brand leadership, as Media Executive of the
Millennium. Myers Reports will also announce the new Stanton Award
to be given annually to a student pursing an education in new
media.
-- Attendees will see first-hand exhibitions of the latest in
interactive TV technologies: Microsoft TV, WebTV, ICTV, ReplayTV, Cylo, Commerce.TV, NetPulse, Chyron, AGENCY.COM, intertainer, Random Order and RemoteReality will join other cutting edge |
