To: Sir Auric Goldfinger who wrote (5381 ) 7/7/2000 3:58:43 PM From: StockDung Respond to of 19428 Save the World Soars 100-Fold on Pollution-Free Engine Claims New York, July 7 (Bloomberg) -- Save The World Air Inc.'s stock has soared as much as 100-fold since December, fueled by its claim to own a ``revolutionary'' machine that improves fuel mileage while eliminating most of the pollution generated by internal combustion engines. ``I've been told we've got the potential to be as big as Microsoft,'' said Jeffery Muller, founder and chief executive, in an interview today. Much of the surge has been fueled by hopes the company would benefit from favorable publicity. Save The World Air shares doubled this week, trading as high as 14, after announcing Muller would demonstrate the $195 device, dubbed the Zero Emission Fuel Saver, on a Fox News television interview. The shares, which traded at 10 cents in December, fell as much as 4 to 8 after Muller's midday appearance on Fox and demonstration of the technology. A total of 1.2 million shares changed hands, out of 25 million shares outstanding. The shares recently traded at 2 13/32 at 9 19/32. The company has fired up investor excitement with two dozen press releases in recent months, helping boost market capitalization to $375 million. One such release last week said Ford Motor Co. contacted Save The World Air and has discussed testing the company's emission devices. That was news to Ford. ``The way they characterized the relationship was totally misleading,'' said Brendon Prebo, a Ford spokesman. ``We get thousands of ideas from people who have a way to improve our industry.'' He said Ford wasn't consulted about the press release. Save the World also put out a press release about a June 25 New York Times article mentioning the company. In the press release descriptions of the company in the article as ``obscure'' and belonging to a breed of ``hazardous'' high-flying stocks that ``usually fizzle out'' were edited out. Not Yet for Sale The emission devices aren't yet available for sale, but the company is trying to license the rights to sell its technology in cities and countries around the world. It hopes to raise $1 billion selling 100 master licenses for $10 million each, said Muller in a telephone interview, shortly after his appearance on Fox television. So far, it's taken in $125,000 in license fees. The company hasn't yet applied for a U.S. patent for the device, said Muller. He said he's applied for a patent in Australia. The device cuts pollution by breaking down the molecular structure of fuel, permitting almost 100 percent of it to be burned by the engine, he said. Muller, 48, an Australian whose biography describes him as both a race car driver and real estate developer, founded Save The World in 1998. Marketing Muller sold the company's emission devices worldwide marketing and manufacturing rights to the company for 5 million shares of stock and $500,000 in a contract dated Dec. 29, 1998. Mueller made the agreement with himself, signing the contract both as seller of the technology and as president of Save The World Air. Today he said he's willing to take more company stock in exchange for forgiving the loan. On March 30, the company paid Muller and his wife warrants to buy 10 million additional shares for 1/10 of one cent each, in exchange for their efforts on behalf of the company. The warrants were worth more than $30 million. Together, they now control 15 million shares of Save The World Air, worth as much as $210 million at today's high price of 14. The device was invented by Pro Hart, a 72-year-old Australian painter and sculptor, who is also an art gallery owner, weight lifter, expert marksman and vintage car collector. Muller said Hart wanted to give him rights to the devices for free, but finally agreed to accept a percentage of Muller's profits. Muller declined to say what he agreed to share with Hart. ``We made a private handshake deal between us,'' said Muller. Jul/07/2000 15:44 ET For more stories from Bloomberg News, click here. (C) Copyright 2000 Bloomberg L.P.