(BSNS WIRE) TSIG.com and Coca-Cola Enterprises Expand Football Campaign
TSIG.com and Coca-Cola Enterprises Expand Football Campaign
Business Editors/Sports Writers
ST. PETERSBURG, Fla.--(BUSINESS WIRE)--July 10, 2000--TeleServices
Internet Group Inc. (OTC BB: TIGI), known as
TSIG.com, today announced the expansion of its Coca-Cola college
football campaign to include three additional states.
The Atlanta Coca-Cola Bottling Company, a division of Coca-Cola
Enterprises, Inc., has decided to expand its Music/Phone Card
Promotion with TSIG.com and distribute 2 million Coca-Cola Music/Phone
Cards and 15 million Virtual MusicCards in connection with the
"Refresh the Rivalry" campaign. The program will be centered around
the annual Georgia vs. Georgia Tech College football blockbuster. The
promotion is targeted to reach an estimated 4.6 million people in the
greater Atlanta market commencing August 28, 2000 and concluding on
October 31, 2000.
TSIG.com also announced that it has entered into a similar
agreement with Coca-Cola Enterprises - Tennessee/Alabama Division to
utilize the Music/Phone Card for two other emotionally charged college
football classics. The first is the "Celebrate the Rivalry"
sweepstakes, which highlights the annual Alabama vs. Auburn football
showdown. The second initiative is for the coveted bragging rights of
the annual football border war of Tennessee vs. Kentucky. Both
programs kick off August 15, 2000 and conclude September 30, 2000.
These two promotions will be enjoyed by Coke consumers in the Alabama,
Kentucky and Tennessee markets.
These programs are aimed at the teen and young adult consumer
market. They are designed to drive incremental sales volumes during
the promotional time period by aligning with classic college football
rivalries and to reinforce brand awareness through the use of music,
the Internet and the telephone. The campaigns are built on the success
of the promotional campaign held in January for Superbowl 2000.
TSIG.com and Coca-Cola anticipate several further campaigns to be held
in various regions across the United States in 2000 and 2001.
"We are thrilled to be involved in promoting these great football
rivalries that generate so much emotion, and to expand our
relationship with Coca-Cola beyond the Southeast into other parts of
the country," commented Robert Gordon, chairman of TSIG.com.
Recent developments
In June 2000, TSIG.com reached definitive agreements to acquire
GeneralSearch.Com, The Affinity Group, and Reliant Interactive Media
Corp. General Search is an Internet portal designed to enhance the
individual's online experience with a powerful and accurate search
engine that utilizes filters to make it adult-content free. In
addition to its powerful search engine, General Search offers FREE -
Internet Access, E-mail, Voice Mail, Fax, and Integrated Messaging -
with unlimited lifetime use. The Affinity Group specializes in
database mining, product development and sales. Affinity forms
partnerships with other successful companies in order to create
synergies that offer the best products at attractive margins for
Affinity and its partners. Reliant Interactive Media is a direct
marketing company that specializes in the production of long-form
commercial programming that drives retail sales via television and the
Internet.
About TSIG.com
Headquartered in St. Petersburg, Florida, TeleServices Internet
Group Inc., known as TSIG.com, has created its myCard programs to
benefit both the corporate and non-profit communities, as well as
consumers. TSIG.com forms myCard partnership agreements with national
corporations and non-profit organizations, and then works with those
partners to design revenue-generating programs that attract consumers
to their Web sites. The first myCard program was myMusicCard, which
enables consumers to purchase CDs and cassettes at the lowest
available prices. Similarly TSIG.com's myPhotoCard programs provide
low-cost film processing and Kodak Film, and the myPhoneCard programs
provide low-cost prepaid long-distance calling card services. For all
new myCard users, TSIG.com has recently arranged through General
Search.Com to provide free Internet access for life, free e-mail, fax,
integrated messaging and other features.
These customized marketing programs are intended to provide
recurring revenues to TSIG.com and its partners, and help develop
strong brand loyalty and awareness within target communities. TSIG.com
further enhances its myCard programs by providing customer service and
support with its Web-based call center and related services. With
non-profit organizations, TSIG.com is engaged in "cause-related
marketing" and has a "volunteer sales force" of millions generating
sales and driving traffic to Internet sites for the lowest customer
acquisition cost in the business. TSIG.com is the national marketing
partner of UCP, the nation's largest non-profit health care
organization and leader in the disability field, which each year
serves over 1 million people with disabilities in the United States.
TSIG.com's corporate web site is at www.tsig.com and the myMusicCard
web site is at mymusiccard.com .
This press release contains "forward-looking statements" within
the meaning of Section 27A of the 1933 Securities Act and Section 21E
of the 1934 Securities Exchange Act. Actual results could differ
materially, as the result of (1) competition in the markets for the
company's products and services, (2) the ability of the company to
execute its plans, (3) the availability of financing at favorable
terms, and (4) other factors noted in the company's public filings
with the SEC.
--30--PS/ch*
CONTACT: TSIG.com
Paul Henry, 727/897-4000; phenry@tsig.com
KEYWORD: FLORIDA
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS FOODS/BEVERAGES INTERNET
TELECOMMUNICATIONS SPORTS
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