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Wednesday July 26, 7:01 am Eastern Time
Company Press Release
ALR Technologies, Inc., Names Earle Palmer Brown Agency of Record
NEW YORK--(BUSINESS WIRE)--July 26, 2000--Earle Palmer Brown, a division of epb.communications, was recently named agency of record for ALR Technologies, Inc., a designer and marketer of pharmaceutical administration reminder products for both the veterinary and human pharmaceutical markets.
Stan Cruitt, President of ALR Technologies Inc., and Jonathan Frattaroli, President of Earle Palmer Brown's New York office, jointly announced that the assignment includes public relations, advertising, investor relations and promotions. Billings were not disclosed.
Based in Bellingham, WA, ALR Technologies, Inc., recently introduced ALRT(TM) Pet Reminder(TM), a state-of-the-art product designed to increase pet owner compliance in the administration of monthly and daily animal health pharmaceuticals. Reminder products for human pharmaceuticals are currently in development and timing of the launch will soon be announced.
Mr. Cruitt, who formerly directed the advertising and publicity for Novartis Animal Health, one of the agency's largest accounts, assigned the account to Earle Palmer Brown.
``I am pleased to again be collaborating with Mr. Frattaroli and Earle Palmer Brown,'' said Mr. Cruitt. ``Our past marketing and advertising initiatives were responsible for several successful product launches. I look forward to continued success with Earle Palmer Brown and the launch of ALRT(TM) administration reminder products.''
Earle Palmer Brown is one of the nation's largest independent integrated marketing communications firms, with capitalized billings of $400 million. Founded in 1952, the agency is a pioneer in integrated marketing communications, providing advertising, public relations, direct marketing, sales promotion, design and new media services to a roster of clients that includes: Novartis, BlueCross BlueShield FEP, DuPont, IBM, The U.S. Mint, The U.S. Department of Treasury, and Revlon. Headquartered in New York, the agency has offices in Philadelphia; Stamford, CT; and Washington, D.C.
epb.communications, also based in New York, is an international marketing communications network with more than $1.3 billion in capitalized billings and over 800 employees.
Stan Cruitt
President, ALR Technologies Inc. OTC Bulletin Board Symbol: ALRT
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Contact:
ALR Technologies, Inc.
Ken Robulak, (425) 376-2578
or
Earle Palmer Brown
Brian Devenny, (212) 916-7649 |
