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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: Olu Emuleomo who wrote (106032)	7/13/2000 3:13:08 PM
From: Glenn D. Rudolph	Respond to of 164684

disagree with the article. Direct marketing and e-commerce are fundamentally different. Say, you want to buy halogen bulbs for your lamp, model C1254. With direct marketing, what do you do? I really dont know, except call a few shops on the phone and try to see if they carry that model. With e-commerce, you log into yahoo and just do a search of their commerce site. If not there, you log into e-bay or amazon and do your search. Olu, You are confusing the issues entirely. We are talking branding. A desire to go to a specific "store" to buy a product. You are talking locating a product. The use of technology to help find a place to buy. How does searching on Yahoo benefit any specific firm that is doing the selling? It does not. You buy from whomever has the product you want. There are firms you know that carry not difficult to locate products and they want you to go to their store to buy when you are in the market. Many are mail order which is what Amazon is. Amazon is a electronic mail order firm that needs people to go to them first to buy the products they are known to carry.