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Technology Stocks : Gemstar Intl (GMST) -- Ignore unavailable to you. Want to Upgrade?

To: Mike Buckley who wrote (3359)	7/13/2000 5:50:00 PM
From: surpow	Read Replies (3) \| Respond to of 6516

Hi Mike: I haven't heard anything about "push" strategies but the advertising is a "pull" strategy. Or maybe you were thinking of something else. I must have my terminology mixed up. I am wondering if you or anyone else knows if GMST has commented on whether or not they plan to integrate a technology that would allow venders to target a specific household with a specific product at a specific time. For example: Dominos Pizza has a database of everyone who has ordered a pizza during Monday night football for the last two seasons. Could GMST create a way to fly a banner for Dominos, only on those people's EPG between 4pm and 8pm on Monday night during football season? It seems trivial, but I know people get excited at the prospect of advertising like this and was wondering if anyone knows if GMST has intentions of implementing this sort of strategy . . . whatever it is called. Noah