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Technology Stocks : Gemstar Intl (GMST) -- Ignore unavailable to you. Want to Upgrade?


To: Mike Buckley who wrote (3363)7/14/2000 6:14:40 AM
From: spiral3  Read Replies (1) | Respond to of 6516
 
targeted individualised advertising

fwiw back in March this year I listened to this interview in which it was mentioned that TV Guide is working with ACTV on this application. Obviously this was before the outcome of the merger was known and so the leap from TVguide to gmst was perhaps a bit premature....but anyway this is what I got.

Q: So they'll (actv-individ. adv) be fully integrated into Gemstar system.
A: (analyst) ....Yes, thats right.

No time-frame for the implementation/ roll out was mentioned.

requires Realplayer. just hit the red "click to LISTEN" button to start. ...there's a bit of rubbish for the first few minutes ...actual interview starts about 2min30sec into the show...most relevant part starts about 5.45 into the show. radiowallstreet.com