To: chic_hearne who wrote (848 ) 7/14/2000 9:36:05 PM From: survivin Read Replies (1) | Respond to of 275872 ALI To Postpone Athlon Chipset Launch Two Weeks Whats up with these DDR guys? Scared of Rmbs?techweb.com Mark Hachman, TechWeb News Acer Laboratories will keep its first DDR-enabled chipset under wraps next week, instead of announcing it as previously expected. The M1647, as it is known, would be the first announced chipset, backed up by silicon, to use so-called double-data-rate (DDR) synchronous memory with the Advanced Micro Devices (stock: AMD) Athlon microprocessor. Instead, ALI will delay the announcement a couple of weeks, most likely until Aug. 1, executives said. ALI's habit has been to announce products only when silicon is in hand, said Nancy Hartsoch, who serves as a vice-president of marketing and sales as well as and chief operating officer for ALI in San Jose. "I talked with our president, and we decided we didn't want to change the way we do things just for a show," she said. "But everything looks good." ALI was scheduled to make the announcement at the Platform 2000 conference beginning Tuesday in San Jose. The Platform conference, founded by Phoenix analyst firm InQuest, was designed as a forum for "independent" chip vendors to discuss plans. Both of the popular PC-specific tradeshows, the Intel Developer Forum and the Windows Hardware Engineering Conference, are "controlled" by Intel (stock: INTC) and Microsoft (stock: MSFT), respectively, a Platform spokesman said. While ALI will drop the announcement of the M1647, the company will still likely discuss the various approaches to designing PCs using double-data-rate memory, largely viewed by the market as the antithesis of Direct Rambus memory designed by Rambus (stock: RMBS). The M1647 chipset was designed to be used both for desktop PCs as well as notebooks using AMD's forthcoming "Corvette" microprocessor. Via Technologies, AMD itself, and Micron Technology (stock: MU) all have announced plans to design DDR-enabled chipsets for the Athlon microprocessor, most likely entering production in the fall.