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To: Maurice Winn who wrote (14446)	7/16/2000 10:20:39 PM
From: Michaelth1	Read Replies (2) \| Respond to of 29987

Maurice: You're not alone in thinking that whoever is in charge of the US rollout should be canned. Very basic stuff was overlooked such as marketing. The early marketing effort was very weak and there's been no follow up. US should not be far behind Canada. In Kerr's defense, though, I really think that G* has been hurt by the consolidation in the cellular industry. Instead of having multiple partners who would each value what G* could add to their bottom line, G* has a few mega SPs that focus their efforts on larger fish, including merging their systems with their new partners. This has diverted focus away from the rollout, including that data mining that BLS promised from Airtouch. Many great ideas have been posted here, but allow me to post another: GUSA should GIVE the phones to potential corporate clients, including car sets, for a trial basis of 30 days with a generous amount of minutes. Allow the potential client to get hooked and to see first hand the benefits of the G phone. That will invariably lead to sales of phones and MOU. Sure, some phones will be tied up for a month or two, but who cares; it's not like they're jumping off the shelves. Just my two cents worth.

To: Maurice Winn who wrote (14446)	7/17/2000 6:51:10 AM
From: KyrosL	Read Replies (1) \| Respond to of 29987

One can argue that the G* pricing strategy of the last few months makes sense: Start with relatively high prices in the largest market (US), just in case the market accepts these prices and takes off. At the same time offer the service at lower prices in similar but much smaller markets (Canada and Australia) to test elasticity of demand. This way you don't leave much on the table, in case the US high pricing works. The basic assumption here is that you can't easily jack up prices in today's markets -- your customers will cry gouging and may very well abandon you. Now, after you see that the Canadian and Australian pricing works and the original US pricing does not, lower the US pricing to match the Canadian and Australian pricing. The lowering of the US prices comes at an opportune time. When the 2nd Q MOU and subsciber numbers are released in August, G* can release some, presumably favorable, data of how the new pricing plan is working in the US to mitigate the, presumably bad, 2nd Q numbers. Kyros