Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Gold/Mining/Energy : Gold Price Monitor -- Ignore unavailable to you. Want to Upgrade?

To: re3 who wrote (56330)	7/17/2000 12:21:33 PM
From: Rarebird	Respond to of 116834

OT: I've always known that it is crucial to make the human bond before I can make a lasting business bond. I avoid the depersonalization that has been an unpleasant side affect of the computer age and rampant within some of the business community. The personality of my company can turn my customers and prospects on, or turn them off. My future customers have to buy me before they buy what I'm offering. They have to buy my workers before they buy what their offering. A sincerely humane approach warms up what could have been a cold business transaction. And it motivates the customer to become a repeat customer and to give my company good word of mouth. I add humanity by asking questions, listening closely to the answers, wanting to be of maximum service to my customers. I make warmth and humanity part of my business plan. That plan has an statement of my identity, not some false image, but an honest identity. My employees read my marketing plan so they can carry forth my banner of human recognition. If I treat my employees the way I want them to treat my customers good feeling will be contagious throughout my company. That attitude doesn't cost a penny, yet it is a powerful weapon of marketing. So is the enthusiasm, another free and potent weapon, displayed by my employees. I don't have the $$$ to throw out like a Fortune 500 Company does. Speaking of my employees, my humanity extends throughout my company as well as throughout my customer list. Human relations are simply public relations in their highest form. I don't try to say everything to everybody but to say something to somebody. My service business is a one to one process rather than a method of mass selling. The more humanity is in my approach the more profits in my bank account. To succeed at injecting humanity into my business, I must become an expert. An expert on what? An expert on my customers, on their needs, their problems, their desires, their goals, even their personal likes and dislikes. Believe me, if you become an Entrepreneur, your customers will be amazed when you treat them like human beings rather than like members of a demographic group. My focus is on my customers goals as well as my own. That means my job is to build lasting relationships and to constantly win the confidence of my customers, employees and prospects. The more my business plan is individualized rather than generalized, the more on target it is. I orient my business to the things on my customers and prospects' minds rather than the things on my mind. That's really what humanity is all about. To add humanity, you have to become an active listener as well as a specialist in your customers. You have to be a warm caring human first. My business treats every customer as a person rather than a profit source. I put humanity at the forefront of my business. Humanity does not mean flattering, complimenting, or buttering up. It means wanting to help, wanting the very things for your customers that they want for themselves. A great side benefit is the more I can get my customers to talk about themselves the more they'll tell me and the more I'll learn about ways I can help. My goal, as an Entrepreneur, is to become liked, trusted, believed , and relied upon. Of course, my goal is to also generate big time profits for my company. My growth comes from my customers growth. That's the healthiest kind of growth in the business world.