POPM
PopMail.com, Inc. (NASDAQ: POPM), a "permission marketing" and "affinity-based"
e-mail marketing company, today announced it has reached an agreement with The
Hearst Corporation, Inc., whereby PopMail's proprietary ENewsNotifier(TM) (ENN)
technology will be featured on Esquire Magazine's home page, located at
www.esquire.com.
Under the terms of the agreement, Esquire.com will utilize ENN to help capture
the specific interests and demographic information about its subscribers.
Consequently, Esquire, through ENN's sophisticated member database, will be
provided a vital tool that will allow it to send out targeted and customized
messages to registered members on the topics of interest to them.
David Granger, Editor In Chief for Esquire Magazine, commented, "Esquire is
excited to have PopMail as a partner in developing our newsletter and e-mail
marketing efforts. Our broad strategy is to employ the most innovative new
technologies to aggressively extend the Esquire franchise across a range of
media and to deliver our content in whatever format our growing audience
desires. ENewsNotifier(TM) is an essential part of that strategy."
Melinda Davis, Vice President of Sales for PopMail.com, added, "Hearst
Magazines' Esquire.com is the perfect partner, due to their strong existing
highly interactive Web site presence and their strategies and involvement in
affinity marketing. This partnership gives PopMail the opportunity to prove its
model to the Esquire brand and the magazine publishing industry. Popmail's
ENewsNotifier(TM) currently increases communications between its clients' fan
base, delivering targeted messages that their members ask for, and drives
stronger affinity toward their traditional business and their Web site."
About The Hearst Corporation, Inc.
Hearst Magazines is the world's largest publisher of monthly magazines, with 16
U.S. titles and 98 international editions distributed in more than 100
countries. Of these, Hearst publishes nine monthly magazines in the United
Kingdom through its wholly owned subsidiary, The National Magazine Company, Ltd.
Hearst also operates magazine subscription selling, fulfillment and distribution
companies. Some of Hearst's magazine titles include Classic American Homes,
Cosmopolitan, Country Living, Good Housekeeping, Marie Claire, Popular
Mechanics, Redbook and Smart Money.
About Popmail.com, Inc.
PopMail.com, Inc. is a permission marketing and affinity-based e-mail marketing
company serving the needs of individual businesses in a one-on-one relationship
with their customers. The Company targets four main vertical markets for its
network services, including broadcast, media, sports and entertainment. Clients
include the 1999 Stanley Cup Champion Dallas Stars, the NBA Champion San Antonio
Spurs, Disney, NBC and others. Combining these e-mail solutions allows companies
to cut through the clutter and inefficiencies of traditional marketing and begin
promoting and effectively branding the topics and items of interest to their
viewers, listeners, fans and customers.
The Private Securities Litigation Reform Act of 1995 provides a "safe-harbor"
for forward-looking statements. Certain information included in this press
release (as well as information included in oral statements or other written
statements made by or to be made by the Company) contains statements that are
forward-looking, such as statements relating to plans for future expansion. Such
forward-looking information involves important risks and uncertainties that
could significantly affect anticipated results in the future; and accordingly,
such results may differ from those expressed in any forward-looking statement
made by or on behalf of the Company. These risks and uncertainties include, but
are not limited to, completion of definitive purchase agreements, ability to
obtain needed capital, ability to attract and retain key and other personnel,
those relating to development activities, dependence on existing management,
leverage and debt service, domestic or global economic conditions, and changes
in customer preferences and attitudes. For more information, review the
Company's filings with the Securities and Exchange Commission.
CONTACT: PopMail.com, Inc.
Melinda Davis
Tel: 972-550-5560
melindad@us.popmail.com
or
The Hearst Corporation, Inc.
Brendan Vaughan
Tel: 212-649-4291
bvaughan@hearst.com
or
Continental Capital & Equity Corporation
Dodi Handy
Tel: 407-682-2001
dodi@insidewallstreet.com
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