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To: pat mudge who wrote (347)7/20/2000 7:19:46 AM
From: Michael F. Donadio  Read Replies (1) | Respond to of 675
 
Hi Pat,
This article dots the i's about the DSL killer application -- VOD. Certainly doesn't hurt the backbone buildout either. Looks like DSL is finally coming into its own.

cbs.marketwatch.com

Blockbuster, Enron in VOD deal

By David B. Wilkerson,
CBS.MarketWatch.com
Last Update: 6:54 PM ET Jul 19, 2000
NewsWatch
Latest headlines

HOUSTON (CBS.MW) - Viacom's Blockbuster video retail unit and Enron Broadband Services have agreed to a long-term pact to distribute movies-on-demand from Blockbuster's gigantic library, the companies said Wednesday.

Under a 20-year deal, Enron and Blockbuster will launch the service in several U.S. cities by the end of this year. Next year, Blockbuster plans to add other domestic and international markets to that list.

Consumers will be able to choose movies through an on-screen display, and gives them VCR-like control (pause, rewind, stop) of those selections The video-on-demand service will be streamed into viewers' homes via high-speed digital subscriber lines (DSLs). Listen to an interview with the CEOs of Blockbuster and Enron.

Enron will also store the entertainment content and provide customer service.

The service will be expanded to other entertainment categories, including games and Internet services, which can be accessed either through the television or PC.

"These agreements," said John Antiocco, chairman and chief executive of Blockbuster, in a statement, "give first-mover advantage to the involved companies that should enable each of us to capture a significant share of what industry experts project will be a multi-billion dollar annual business. It's the ultimate 'bricks, clicks and flicks' strategy."

Verizon (VZ: news, msgs) (formed by the recent merger of Bell Atlantic and GTE), SBC Communications (SBC: news, msgs), Covad Communications (COVD: news, msgs), Qwest, Telus and ReFlex combined to design the architecture for the distribution of the service.

"With Blockbuster's extensive customer base and content, and Enron's network delivery application and the capabilities of the distribution providers, we have put together the 'killer app' for the entertainment industry," said Kenneth Lay, chairman and CEO of Enron.

All the best,
Michael