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To: Vision21 who wrote (55689)7/24/2000 10:23:25 AM
From: Jim Bishop  Read Replies (1) | Respond to of 150070
 
HLYP

LOS ANGELES--(BUSINESS WIRE)--July 24, 2000--Hollywood
Partners.com Inc. (OTCBB:HLYP) announced Peter Berger, Chairman and
CEO of Mediacom Ventures LLC, has joined its advisory board.
The company also announced a strategic partnership with Mediacom,
which will assist it in building its business and in creating its
revenue streams.
Mediacom Ventures LLC is a New York-based private equity fund
investing in telephony Internet-related businesses. Through the
combined efforts of its portfolio companies, Mediacom captures,
directs, and monetizes Internet traffic by or from (i) Web sites
operated, controlled, or otherwise managed by Mediacom and its
affiliates; (ii) contractual relations, so-called "key-word"
acquisitions, placement payments, or other advertising arrangements
with other Web sites or search engines; or (iii) contractual relations
or other advertising arrangements with non-Internet or "off-line"
entities, all through which Mediacom generates, directs, or otherwise
influences traffic on the Internet. Mediacom accomplishes this by
identifying and contacting various suitable Internet Web site owners
and agreeing to direct traffic to their Web sites, or to obtain or
secure users, members, or customers on their behalf in return for
equity, equity options, or other equity instruments and/or cash
payments from the Web site owners.
Before Mediacom, Berger was one of the founders and served as
Managing Director, Chief Operating Officer and Chief Financial Officer
of Ripplewood Holdings LLC, a NY-based private equity fund. Prior to
that, he was a senior partner with Andersen Worldwide and the managing
partner of their Corporate Finance practice in the Americas. Berger
advised clients on acquisitions, divestitures, financing, and treasury
risk management. He also chaired Andersen's Fairness Opinion
Committee. Berger also brings to Mediacom his experience as a Managing
Director in Bear, Stearns & Co.'s Merger and Acquisition department.
He has extensive experience in advising on mergers and acquisitions in
media and communications. Berger is a Director of Kepner-Tregoe Inc.,
a management consulting firm. Berger attended and has an M.B.A. from
Columbia University.
Commented Gene Scher, Hollywood Partners' President and CEO: "With
Peter and Mediacom will come a tremendous amount of traffic to the
Hollywood Partners site and our promotions. Our business model --
which is premised on turning traffic into revenue -- is consistent
with Mediacom's. With them as a partner and with Peter's involvement
on our advisory board we will be able to jump start our activities
significantly."
Added Scher: "This is a true strategic relationship. Mediacom is
not only going to assist us in generating but they are also going to
add value to our business model, create revenue streams, and in joint
marketing efforts."
In addition to private equity, Mediacom also incubates companies
and opportunities.
Scher continued: "Mediacom has years of experience in monetizing
Internet traffic. These years of experience will now be used to help
Hollywood Partners maximize additional revenue streams beyond its core
business. This will give us a significant leg up on the competition
and will go a significant way toward validating our business model."
Hollywood Partners.com is a marketing and promotions company that
designs and implements creative client solutions on the Internet. The
company uses pre-packaged and customized initiatives to enable its
clients to drive traffic, enhance branding, and move product. The
company uses online and in-store sweepstakes promotions and Hollywood
content to attract and target visitors who register to take part in
current and future promotions. Its operations are carried out through
two sites, PlanetFree.com, which operates its sweepstakes business,
and BigTimeHollywood.com, the company's e-magazine which provides
exciting content with a view towards its future syndication. Visitors
can enter sweepstakes and view current promotions at the Planet Free
site by going to www.hollywoodpartners.com and clicking the Planet
Free logo.

In conjunction with the provisions of the Safe Harbor section of
the Private Securities Litigation Reform Act of 1995, this news
release may contain forward-looking statements pertaining to future
anticipated projected plans, performance and developments, as well as
other statements relating to future operations. All such
forward-looking statements are necessarily only estimates of future
results and there can be no assurance that actual results will not
materially differ from expectations. Further information on potential
factors that could affect Hollywood Partners.com Inc. is included in
the company's filings with the Securities and Exchange Commission.

Interested persons are encouraged to visit the company's Web site
at www.hollywoodpartners.com.

--30--ojm/la* kb/la

CONTACT: Hollywood Partners.com Inc.
Carol Yee, 310/552-0555, ext. 30
cyee@hollywoodpartners.com
www.hollywoodpartners.com

KEYWORD: CALIFORNIA NEW YORK
INDUSTRY KEYWORD: ADVERTISING/MARKETING E-COMMERCE INTERNET
RETAIL MANAGEMENT CHANGES MARKETING AGREEMENTS

Today's News On The Net - Business Wire's full file on the Internet
with Hyperlinks to your home page.
URL: businesswire.com



To: Vision21 who wrote (55689)7/25/2000 1:59:30 PM
From: Jim Bishop  Respond to of 150070
 
HLYP this email passed on to me, I'm not familiar with this newsletter outfit, but here it is FWIW.

-------------------------------
From: OTCBB Newsletter
To: member
Sent: Monday, July 24, 2000 6:37 PM
Subject: STRONG BUY OTCBB:HLYP


Monday July 25, 2000


STRONG BUY RECOMMENDATION

HOLLYWOODPARTNERS.COM

OTCBB : HLYP

Today we present to you a company that is absolutely unknown to the investors community, but we believe that Hollywood Partners is going to become very popular in the near future as they are quickly gaining a strong brand name recognition in the rapidly growing direct marketing, advertising and e-commerce industry. The company just announced a strategic partnership with Mediacom, which will assist it in building its business and in creating its revenue streams. (more...)

Recent price $6
Short term target $12



HLYP is positioned to become a leading entertainment-themed family of Websites, using its Hollywood-oriented entertainment theme to facilitate the delivery of content, increase commerce and develop an online community, creating a very attractive set of destinations for visitors. The combination of content and sweepstakes promotions, combined with the Company's Website promotion activities, generate progressively higher interest from Internet users. Hollywood Partners.com develops and offers content and services across these Websites and cross-markets the Websites to visitors.

By surrounding itself with talented individuals with a wide array of expertise, the Company is building a tremendous platform for growth. As a result, Hollywood Partners.com's management team has the competencies and core knowledge to implement the Company's growth strategy and capitalize on a unique opportunity to dominate in Hollywood Partners.com's targeted industries.

HLYP has established a network of relationships with several noted retailers, entertainment organizations and corporations, including Rite Aid, Warner Bros., Johnson & Johnson, eMap Publishing, Jam Productions and many others. As this client roster continues to expand, Hollywood Partners.com will strengthen its brand, thus enabling the Company to leverage its existing relationships to rapidly acquire new clients and strategic partners. By using sophisticated database technologies, Hollywood Partners.com will be able to construct and present offers of high interest to consumers based on their individual profiles. With its concept for generating and monetizing Website traffic, the Company is uniquely positioned to become a market leader.

Company websites

BigTimeHollywood.Com - An entertainment e-magazine offering original stories and ideas about the entertainment industry, how it works and why, together with news, information, contests and other engaging content.

PlanetFree.Com - offers high quality sweepstakes for great prizes from the best retailers and manufacturers.

Revenues

Sweepstakes promotion sponsorship revenues from client companies

Sponsorship and advertising in Company's e-magazine, BigTime

Direct Permission Marketing revenues from direct or referred opportunities to the Company's registered users

E-commerce revenues from sales of entertainment-related merchandise

Royalties on products the Company has developed under third-party license

The Company's initial revenue base from brick and mortar clients will drive its sweepstakes revenues and help fund the development of a robust permission-marketing model. This will provide a less volatile and more predictable revenue base than revenues from other Internet companies. In addition, the Company's sweepstakes programs will drive brand recognition both online and in stores, with third parties paying to build much of the Company's site traffic, thereby allowing it to acquire visitors at a lower cost. On July 12 the company, announced that Planet Free(TM) has already resulted in 300,000 sweepstakes entries since launched on May 1, 2000.

Market overview

Online marketing, Internet advertising and e-commerce are expected to grow exponentially in the coming years. Online advertising will rise from $3.3 million in 1999 to $33.1 billion in 2004, a compound annual growth rate of 59%. Online commerce will increase from $50 billion worldwide to $1.3 trillion in 2003, a compound annual growth rate of 93%. Hollywood Partners.com has a marketing and promotions strategy and business model to address this rapidly accelerating market.

Investment highlights

Marketing and promotions strategy to address a market that is rapidly accelerating

Development of strategic alliances

Acquisition of complementary companies or assets to enhance the company's offerings

Proven concept for gathering Web site traffic

Attack vertical retailing and manufacturing markets for promotions opportunities

Multiple revenue sources with early brick and mortar revenues and later permission-marketing revenues

High powered management and advisory board

Building a strong entertainment brand



OtcbbNewsletter is a financial advisory network focusing on high-growth companies with the intent to offer its subscribers a great investment reward. It has the policy to acquire existing small newsletters, is not affiliated with any broker or dealer and is not a registered investment adviser. The information contained in this publication is for informational purposes only and is not an offer to sell nor a solicitation of any offer to buy securities. Investment in smallcap companies is considered extremely speculative and may result in the loss of some or all of any investment made in these companies. OtcbbNewsletter is not in any way responsible for any profits or losses resulting from acting upon this publication. Investors should use the information contained in this publication as a starting point for conducting additional research on the featured company in order to allow the investor to form his or her own opinion regarding the featured company. Investors should not rely solely on the information contained in this publication. OtcbbNewsletter was paid a consideration of eleven thousand shares of free trading stock in HollywoodPartners.Com, by a third party as payment for the publication of the information contained in this report. OtcbbNewsletter reserves the right to sell such shares at any time. Because OtcbbNewsletter is paid for its services, there is an inherent conflict of interest in OtcbbNewsletter statements and opinions and therefore such statements and opinions cannot be considered independent. OtcbbNewsletter does not accept any liability for the accuracy of the facts presented in this publication. Factual statements contained in this publication are made as of the date stated and are subject to change without notice. Readers of this publication are cautioned not to place undue reliance on forward-looking statements, which are based on certain assumptions and expectations, that may or may not actually occur, and involve various risks and uncertainties, that could cause results to differ materially from those set forth in the forward-looking statements.