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To: John Rieman who wrote (49701)	7/23/2000 3:16:22 PM
From: BBartholomew	Respond to of 50808

Is Thomson cheating behind our back? biz.yahoo.com CacheVision, a Joint Venture of Seagate and Thomson Multimedia, and Zoran Corporation Unite to Define a New Architecture for Personal Video Recorder (PVR) Systems 3-Chip PVR Technology Solution Targeted At Consumer Electronics OEMs SANTA CLARA, Calif.--(BUSINESS WIRE)--July 20, 2000-- Two industry innovators come together to form a technology alliance to deliver PVR chipsets and systems to the Consumer Electronics OEM market. Zoran Corporation (Nasdaq: ZRAN - news), a leading provider of digital solutions-on-a-chip for applications in the growing multimedia and Internet consumer markets, and CacheVision, a company focused on storage centric systems for Consumer OEMs, have formed an alliance to deliver a full-featured Personal Video Recorder (PVR) technology platform. CacheVision is a newly formed company with Seagate Technology and Thomson Multimedia as investors. Zoran has designed a new 3-chip architecture that, when integrated with CacheVision storage and systems technologies, offers optimized performance and time to market for consumer electronics OEMs. Zoran has leveraged its multimedia and compression expertise gained as a top supplier in the DVD player market to deliver the chipset for advanced PVR technology to the market. Zoran's contributions include the control processor, the encoder, and decoder technology optimized for recording and playback in the new PVR system. This new three-chip PVR architecture enables cost effective PVR solutions through chip level integration and a glueless construction that enhances system performance. The new system delivers recording and playback of analog and digital TV streams with a rich feature set that includes DVD decoder trick modes for an enhanced home theater experience. ``We believe the market leaders in consumer electronics want to quickly and easily add PVR, caching and other exciting functions to their new devices today. We teamed with Zoran Corporation to create new PVR architectures that provide our consumer electronics customers with a richer feature set at a lower cost point than any other existing platform,'' said Richard Johnson, President and CEO of CacheVision. ``As this market heats up, we want to provide innovative systems to our Consumer Electronics OEM customers that provide a time to market advantage.'' The personal video recorder market is expected to reach over 8 million units worldwide in 2004, according to Michael Paxton, an industry analyst at Cahners InStat Group. ``The goal of our joint development with CacheVision is to deliver all the necessary hardware and the backbone software that consumer electronics OEMs need to develop Standalone PVRs, Set Top Boxes and Interactive TVs. Our technology architecture allows the OEM customers to differentiate their products by adding their own firmware and user interface,'' said Dr. Levy Gerzberg, President and CEO at Zoran Corporation. ``Our years of experience in multimedia compression technologies enables products built with our new PVR technology architecture to deliver high-quality playback for consumers in their homes,'' added Ram Ofir, Director of Marketing at Zoran. CacheVision has developed a unique audio-video file system for use in the new PVR technology platform. CacheVision, as a joint venture between Seagate Technology and Thomson Multimedia, plans to leverage existing partnerships of both companies with key technology developers and major consumer electronics manufacturers of Personal Video Recorders, Set Top Boxes, and Interactive TVs. Products utilizing the PVR technology architecture created by Zoran and CacheVision will begin shipping in the first half of next year. About CacheVision CacheVision, Inc., based in San Jose, California, is an innovative technology company focused on delivering storage centric systems to the consumer electronics market. CacheVision has two industry leaders as investors and strategic partners; Seagate Technology, the world's leading supplier of hard discs, and Thomson Multimedia, a world leader in digital consumer electronics. Through these partnerships and the innovations of the CacheVision team, CacheVision is positioned to deliver new and innovative products to the entire Consumer Electronics OEM market.