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Microcap & Penny Stocks : Tracker Corporation America (TRKR) -- Ignore unavailable to you. Want to Upgrade?

To: pete2 who wrote (1768)	8/3/2000 10:15:33 AM
From: SAM-DAN	Read Replies (1) \| Respond to of 1877

Here is first REAL proof that TRKR is finally moving into establishing a large [and expanded ] revenue stream. Much greater potential than a simple retrieval system!!We will post more later. "The Tracker Corporation Unveils Sales & Marketing Plan Agreements Signed With Area Licensees in Florida and Toronto To Represent Tracker's Full Line of Products & Services TORONTO, Aug 3, 2000 /PRNewswire via COMTEX/ -- The Tracker Corporation of America (OTC Bulletin Board: TRKR) today announced details of its sales and marketing plan and the signing of area licensees in Florida and Toronto to represent its full line of products and services. The Company has now signed eight sales/licensing agreements, six in Florida and two in Toronto. The agreements entitle the licensees to represent Tracker's full line of products and services, including, but not limited to, pet and bike registration, corporate affinity and loyalty programs, and asset management applications for the public and private sectors in a defined geographic region. The agreements provide that each licensee's full time and effort will be devoted to the sale of Tracker products and services. Area Training & Planning Commences The licensees are in the process of compiling an area business plan, setting out goals and target accounts to be contacted by region. Tracker provided the template for the plan, as well as a public relations toolkit to work with local and regional media sources. Product and media training is scheduled the week of August 8th at Tracker's corporate offices and at the offices of Harbinger Communications, a strategic consulting firm based in Toronto. Grassroots Marketing Begins Product packaging, displays and brochures for Tracker's pet registration initiative (PetTracks) are now available for deployment by licensees into animal shelters/SPCAs, large vet clinics, and pet retailers on a consignment basis. Each sale earns a donation for the local SPCA/Humane Society or shelter. Registration is online by the reseller of the tag. Purchasers can access and modify their identification profile at any time and leave contact information for Tracker's 24/7 call center. Resellers with no Internet access are provided with Tracker software to capture registration and activation data. Pursuant to Tracker's agreement with the Florida Police Chiefs Foundation to cooperate on the planning and implementation of a statewide bicycle registration program, licensees will be initiating contact with local police departments in their region to approach community groups with innovative fund raising opportunities. Law enforcement and the community will benefit through widespread implementation, with more bicycles reunited with their rightful owners. BikeTrack product packages are ready for fulfillment. Reseller and member registration and support is also available online through Tracker's e-commerce server. Regional Corporate Marketing Begins Licensees will begin calling on corporate clientele as a conduit for customer loyalty based programs. Value added applications, like key identification and return for newly purchased automobiles can be customized at low cost with clientele enjoying no fuss coverage and online member support. AssetTrack, a proprietary asset management system will be sold to corporate facilities managers, and to public sector custodians of fixed assets by licensees in their respective regions. AssetTrack comes in a single user or client server configuration and offers a full-service or self-service application and automates virtually all functions related to managing fixed assets. While AssetTrack provides for full audit capability, Symbol Technologies is scheduled to deliver to Tracker a handheld wireless platform for data collection and auditing, using modified Palm Pilots with 2-D barcode capability by mid-August. "The deployment of highly motivated area licensees that can sell and support Tracker products and services is a cornerstone of Tracker's strategic plan for the future," said Jay S. Stulberg, President and Chief Financial Officer of The Tracker Corporation. "Following an extensive search for these qualified and motivated licensees, we are now poised to execute our strategic marketing plans and concentrate on revenue building activities for Tracker." The Tracker Corporation of America is a development stage company that develops, markets, sells and operates asset management, inventory control and personal property identification and recovery systems using advanced bar code and laser scanning technology. For more information visit the Company's web site at www.tracker.com Forward-looking statements made herein are pursuant to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that actual results, performance or developments could differ materially from those expressed or implied by these forward-looking statements as a result of known or unknown risks, uncertainties and other factors described from time to time in the company's filings with the Securities and Exchange Commission, press releases or other communications. SOURCE The Tracker Corporation CONTACT: Jay S. Stulberg, President of The Tracker Corporation, 416-663-8222; or Fran Daniels of Financial Sciences of America, 310-278-4413, for The Tracker Corporation "