To: Taki who wrote (56225 ) 7/25/2000 9:30:12 AM From: herry iball Read Replies (1) | Respond to of 150070 POPM News: IRVING, Texas, Jul 25, 2000 (BUSINESS WIRE) -- July 25, 2000 Company Expands Revenue Generating Opportunities Through Unique Loyalty and Sweepstakes Relationship PopMail.com, Inc. (Nasdaq:POPM), an "affinity-based" content and e-mail marketing company, today announced it has reached an agreement with WinDay.com to jointly develop sweepstakes and loyalty promotions that will drive Web site traffic to WinDay.com and generate new memberships for PopMail.com clients. Under the terms of the agreement, PopMail.com will host and provide the hardware infrastructure for the WinDay.com Web site and WinDay.com will provide PopMail.com with sweepstakes and loyalty programs and name generation opportunities for PopMail.com newsletters. PopMail.com will add value to its ENewsNotifier(TM) (ENN) service by allowing its clients the opportunity to include WinDay's applications in their outbound e-mail initiatives. In return, WinDay will receive registrants to its sweepstakes and loyalty programs and will be provided a unique opportunity for branding. Stephen King, President and Chief Executive Officer for PopMail.com, stated, "This partnership with WinDay will provide both PopMail and WinDay with a unique opportunity to receive additional revenue sources through loyalty program initiatives and generate traffic and opt-in registrants. We are excited about the future of this relationship, as we feel it will prove significant to the tangible growth of our Company and will substantially increase our current shareholder value." About PopMail.com, Inc. PopMail.com, Inc. is a permission marketing and affinity-based e-mail marketing company serving the needs of individual businesses in a one-on-one relationship with its customers. The Company targets four main vertical markets for its network services, including broadcast, media, sports and entertainment. Clients include the 1999 Stanley Cup Champion Dallas Stars, the NBA Champion San Antonio Spurs, Disney, NBC and others. Combining these e-mail solutions allows companies to cut through the clutter and inefficiencies of traditional marketing and begin promoting and effectively branding the topics and items of interest to their viewers, listeners, fans and customers. About WinDay.com WinDay.com is an Internet promotion solutions provider that offers consumer incentive and retention initiatives through its proprietary sweepstakes and loyalty programs. WinDay's signature presentation format features each advertiser's mini-site that includes product description, sales brochure, picture gallery, 360o views, video/flash presentation and consumer behavior/feedback questionnaires, as well as the links to the advertiser's Web site. WinDay's back end capabilities include an online reporting system that processes specific consumer profile information and an internal mail system for direct communication between advertisers and consumers. WinDay also offers generic solutions to online and off-line companies for managing their customer loyalty and sweepstakes programs.