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To: bob who wrote (13505)7/26/2000 10:34:52 AM
From: Savant  Respond to of 18366
 
Hate to interrupt..RT..JVC Selects Texas Instruments Programmable DSP for New e-CyberCam

/FROM PR NEWSWIRE LOS ANGELES 213-626-5500/
TO BUSINESS AND TECHNOLOGY EDITORS:

JVC Selects Texas Instruments Programmable DSP for New e-CyberCam

TI Technology Empowers Industry's First Digital Camcorder
With E-mail Ready Video Clips and Digital Sound Effects

DALLAS, July 26 /PRNewswire/ -- Texas Instruments Incorporated,
(NYSE: TXN) (TI), the world leader in digital signal processors (DSPs) and
analog technology, today announced that Victor Company of Japan, Ltd. (JVC)
has chosen TI's programmable DSP for its new digital camcorder, the
e-CyberCam, model GR-DVM90, which is now available in the United States. TI's
low-power, programmable DSP supports all the current audio compression formats
on a single chip, allowing the e-CyberCam to offer the world's first digital
camcorder with functions such as e-mail ready video clips and 12 kinds of
digital sound effects in MP3 format.
TI's TMS320C54x(TM) DSP encodes and decodes voice onto a Multimedia Card
(MMC), transfers it to a PC and attaches it to an e-mail with up to 20 seconds
of animation.
"TI's programmable DSP provides us the flexibility and versatility to
demonstrate the feature-rich capabilities of the e-CyberCam," said Yasutoshi
Matsuo, General Manager of Engineering Development Department of AV &
Multimedia Company at JVC. "This cross-platform product brings the best in
digital imaging and sound quality to enhance the consumer's experience."
TI's C54x DSP is the only solution that supports all widely-used digital
audio and voice formats such as: MP3, G. 723.1, Windows Media Format, Advanced
Audio Coding, ePAC and Acelp(R).net. TI's programmable DSP allows digital
audio player manufacturers to update features and functions with a simple
software download, rather than by upgrading internal hardware. Additionally,
TI's DSP uses ultra-low power, extending the battery life of digital audio
players by up to 50 percent, and its small size enables digital audio player
makers to design devices with extremely compact form factors.
"The e-CyberCam is a perfect example of the capabilities of TI's DSP,
offering programmable solutions with multiple format support and minimum power
consumption," said Jorge Kittl, worldwide business manager of the Internet
audio business at Texas Instruments. "JVC's digital camcorder also
demonstrates the pervasiveness of TI's DSP-based Internet audio solution into
new end equipment areas."

TRADEMARKS
All trademarks and registered trademarks are the property of their
respective owners.

About Victor Company of Japan (JVC)
JVC, well known for its invention of VHS format of VCR, is a leading
international electronics company that has achieved success by combining its
excellence in audio and video hardware with its global-scale software
business, and also has a growing reputation for its professional equipment.
JVC operates several business lines through which it offers a wide variety of
devices and solutions. JVC business lines are Video, Audio, TV,
Entertainment, Information-related Equipment and Component Devices.
Headquartered in Yokohama, Japan, JVC was founded in 1927. For more
information, visit the JVC Web site at www.jvc-victor.co.jp.

About Texas Instruments
Texas Instruments Incorporated is the world leader in digital signal
processing and analog technologies, the semiconductor engines of the Internet
age. The company's businesses also include materials and controls, and
educational and productivity solutions. TI is headquartered in Dallas, Texas,
and has manufacturing or sales operations in more than 25 countries.
Texas Instruments is traded on the New York Stock Exchange under the
symbol TXN. More information is located on the World Wide Web at:
ti.com.

Please refer all reader inquiries to: Texas Instruments Incorporated,
Semiconductor Group, SC-00108, Literature Response Center, P. O. Box 954,
Santa Clara, CA 91380, 1-800-477-8924, ext. 4500.

SOURCE Texas Instruments Incorporated

/CONTACT: Takahiro Mandai, +81(3) 4331-2920, t-mandai@ti.com, or YokoKoizumi,
+81(3) 4331-2088, yoko-koizumi@ti.com, both of Texas InstrumentsJapan; or Junko
Saito of PRAP Japan, +81(3) 3486-7160, sjunko@prap.co.jp; orStephanie Groswirt
of Texas Instruments, 214-480-2512, s-groswirt@ti.com; orWes Robinson of
Golin/Harris, 213-623-4200, robinson@golinharris.com, forTexas Instruments/

/Web site: jvc-victor.co.jp

/Web site: ti.com

Jul-26-2000 14:31 GMT
Symbols:
US;TXN
Source PRN PR NewsWire
Categories:
NWR/TX NWI/CPR NWI/MLM
Best, Savant