Arete Outdoors Subsidiary Releases Outdoor Community Web Site
BOULDER, Colo., Jul 28, 2000 /PRNewswire via COMTEX/ -- Arete Industries, Inc.
(OTC Bulletin Board: AREE) announced that subsidiary, Arete Outdoors, released
its long awaited outdoor sports and adventure web site to the public today. The
address of the site is www.AreteOutdoors.com.
(Photo: newscom.com )
"We are very excited to launch what we believe will be the premier outdoor
adventure destination on the World Wide Web," said Mike Lowe, President of Arete
Outdoors.
Tom Raabe, Arete Industries' Chairman and CEO stated, "Our plan is to focus
first on establishing a community of user/members with common interests in a
wide range of self propelled, gravity based adrenaline sports and outdoor
adventure opportunities. With this in mind, we have carefully designed and built
this state of the art site using database driven, interactive 'community'
technology."
Mike Parsons, Arete Industries' CTO and manager of the website development
project, stated, "We will build content and drive membership around our products
and positive visitor experiences. Outdoor sports enthusiasts, young and old,
will visit our website to read the articles, product reviews and other content
in a wide variety of subjects and activities." The Arete Outdoor development
team consists of professional writers, designers, sports enthusiasts and
includes a growing base of user-members. "User-members will be free to
participate in each category by sending comments to the mailroom for each
subject, by uploading articles and product reviews and will soon be able to buy
and sell their gear and meet like minded people through the classified ad
section," added Parsons.
Lowe added, "If the guests and members are interested in buying gear, they will
be guided to our products or will choose among products made by others, but sold
on our site. All products on the website will be reviewed and recommended by a
pool of industry professionals and leading user-athletes, professional guides
and outfitters, including the Lowe Brothers themselves.
"For those who really want an ultimate experience, like sea kayaking in Alaska,
trekking through Incan ruins in Peru, or mountain biking in Costa Rica, they can
click on the 'Adventure' button and go to one or more of our network of
hand-picked adventure guides and outfitters. They can even be outfitted from the
site with products recommended by our team of experts specifically for each
trip. We are dedicated to providing the best, most complete experience for our
members and guests," Lowe stated.
Larry Mortimer, director of Sales and Marketing for Arete Industries, stated,
"This state-of-the-art website reflects a natural evolution of e-commerce into
many potential revenue streams from one location, including direct advertising,
links revenue to selected products and services, adventure travel and direct
product sales. These revenue streams come from sales to outdoor enthusiasts
across numerous product categories and age groups, all driven by the community
aspect of the website and by our reputation for innovation."
Parsons added, "The site launch marks the introduction of an aggressive content
development and acquisition program driven by our chief editor and content
manager, Pete Takeda and his Web development and administration team. Pete is an
internationally known climber and alpinist and is an accomplished writer whose
experience includes Senior Contributing Editor for Climbing Magazine and a free
lance contributor for numerous other magazines and journals. Pete recently has
published his book, 'Pete's Wicked Book' in which he reveals his gritty mountain
experiences with a peculiar twist and style. Pete is known internationally
within the upper echelon of climbers, mountaineers and adventurists. He will
direct the organic expansion and renewal of the website content. Behind all
this, the Lowe Brothers will be providing primary guidance and input as icons in
the outdoor adventure world."
Arete Outdoors will continue to enhance and improve the site. The company will
add full e-commerce capabilities, as well as refine the functionality of many
areas over the next few months. "We are committed to the continuous improvement
of the web site," continued Parsons. "For Arete, the web site is a long-term
strategy and we are continuing to develop relationships and contacts for
products and services that will enhance the content of the site."
Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995:
Certain statements contained herein, which are not historical, are
forward-looking statements that are subject to risks and uncertainties not known
or disclosed herein that could cause actual results to differ materially from
those expressed herein.
SOURCE Arete Industries, Inc.
CONTACT: Eric Popkoff of Undiscovered Equities Research, Inc.,
718-998-8124, ir@areteindustries.com, for Arete Industries
/Photo: NewsCom: newscom.com
AP Archive: photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 201-369-3467
URL: areteoutdoors.com
areteindustries.com |
