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Technology Stocks : Net Perceptions, Inc. (NETP) -- Ignore unavailable to you. Want to Upgrade?

To: rupert1 who wrote (2574)	7/28/2000 6:32:35 PM
From: rupert1	Read Replies (1) \| Respond to of 2908

Correction: I got that wrong - Organic is not an ASP - it is a re-seller of NETP's ASP products. And that essentially, is what ORCL will be. ___ Organic Signs Reseller Agreement with Net Perceptions MINNEAPOLIS, Jul 27, 2000 (BUSINESS WIRE) -- Inclusion of Net Perceptions Intelligence Solution Brings Essential Knowledge About Consumers and Products Into Easy Reach for Organic Customers An alliance announced today between Organic, Inc. (Nasdaq: OGNC chart, msgs) and Net Perceptions, Inc. (Nasdaq: NETP chart, msgs) offers new opportunity for businesses to capture greater product and customer knowledge and act on it to improve the bottom line. Organic, a leading Internet professional services firm targeting the customer-to-business market, has signed an agreement to resell Net Perceptions' Intelligence Channel, part of the Application Service Provider (ASP)-based Personalization Network. Under terms of the deal, Organic will offer the Intelligence Channel to its clients, providing these interactive businesses with marketing analytics that detail the relationship between buyers, products and promotions. Organic will be able to interpret the analysis for clients in efforts to optimize their online businesses, or clients can choose to access the channel directly. Knowledge gained from the Intelligence Channel can be effectively leveraged to build strong customer connections through the Web, e-mail and offline and to improve revenues and profits. Because Net Perceptions hosts the Intelligence Channel in an ASP model, it goes on line without IT headaches, at a reasonable cost and with quick time to benefit. "Understanding the customer must be a top priority for online marketing executives," said Gregory Wester, vice president of VOICE, Organic's customer analysis practice. "We've added the Net Perceptions Intelligence Channel because its ASP model allows clients to devote time to improving consumer relationships rather than wrestling with technology. The Intelligence Channel lets us provide a greater range of services to a greater range of clients." The Intelligence Channel's capability stems from Net Perceptions' years of analytic experience with a wide range of online and offline retailers including Walgreens, J.C. Penney, Wine.com and Garden.com. The channel gives companies insight into how their business is doing overall. It also presents clear pictures of which customers are spending the most, what they are buying and what products they are most likely to want or need. "What you know about your customers and products is only useful if you can act on it," said Brad Miller, vice president and general manager of Net Perceptions' Network business unit. "The Intelligence Channel gives businesses essential insight about customers and what they want. And it gives those businesses a road map on how best to put the right product in front of the right people and boost the bottom line."