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Technology Stocks : Siebel Systems (SEBL) - strong buy? -- Ignore unavailable to you. Want to Upgrade?

To: mtnlady who wrote (3697)	7/31/2000 5:38:45 PM
From: straight life	Read Replies (1) \| Respond to of 6974

Roche S.p.A. Standardizes on Siebel eBusiness Applications in Italy Italian Pharmaceutical Division of Global Giant Selects Siebel Systems to Enhance Sales Effectiveness SAN MATEO, Calif.--(BUSINESS WIRE)--July 31, 2000--Siebel Systems, Inc. (Nasdaq:SEBL - news), the world's leading supplier of eBusiness application software, today announced that Roche S.p.A., the Italian affiliate pharmaceutical division of the Roche Group, one of the world's leading research-based healthcare groups, will standardize its sales force on Siebel ePharma, Siebel System's comprehensive suite of eBusiness applications developed specifically for the pharmaceutical industry. Roche Group is active in the discovery, development and manufacture of pharmaceuticals and diagnostic systems for the prevention, diagnosis, monitoring and treatment of diseases and on the promotion of general well being. The Pharmaceutical Division forms the core of all Roche's operations, accounting for over 50 percent of Roche Group's sales and employing more than 30,000 people worldwide. Roche S.p.A.'s 750 office-based and mobile sales representatives serve a diverse client base of 120,000 general physicians and non-physician healthcare professionals in university hospitals and clinics, healthcare departments in business and government structures, and other organizations throughout nine regions in Italy. Currently, customer data collected through several mutually exclusive sources ranging from call logs and personal visits, to hand-written correspondence, exists in several free-standing information silos, providing sales personnel with an incomplete view of customer profiles. Roche S.p.A. will use Siebel ePharma to integrate their customer and activity information into a single, comprehensive information management system, enabling field sales to view and manage their professionals and accounts within a broader customer relationship context. Sales effectiveness and efficiency will also be enhanced by leveraging new information and analysis tools, including opportunity and sales pipeline management, profile and account management, and an electronic library of marketing collateral including brochures, data sheets, presentations, and videos. ``Siebel ePharma provides an ideal out-of-the-box platform to support the methodologies and processes we identified as critical to expanding our market share,'' said the Roche project leader, Roberto Silvi. ``Creating complete customer profiles by synching information and activities in a real-time, truly mobile environment significantly strengthens our competitive position on the prescription market -- ultimately allowing us to improve revenue, productivity and build long-term customer loyalty.'' Roche S.p.A. joins the more than 40 companies worldwide who have standardized their field and telesales, medical information call centers, marketing, and product websites on Siebel ePharma Applications. About Siebel Systems Siebel Systems, Inc. (Nasdaq:SEBL - news) is the world's leading provider of eBusiness applications software. Siebel Systems provides an integrated family of eBusiness application software enabling multichannel sales, marketing and customer service systems to be deployed over the Web, call centers, field, reseller channels, retail and dealer networks. Siebel Systems' sales and service facilities are located in more than 28 countries. For more information, please visit Siebel System's Web site at www.Siebel.com. About Roche S.p.A. Roche S.p.A. ranks first in terms of sales on the pharmaceutical market in Italy and is the first Roche affiliate in Europe and the second one in the world. Roche S.p.A. is also active in basic research with Roche Milano Ricerche and in production with a new manufacturing plant in Segrate.