To: tonyt who wrote (106744 ) 7/30/2000 11:31:38 AM From: Glenn D. Rudolph Respond to of 164684 While it wouldn't provide a perfect measurement, Amazon could clear up a lot of this confusion if it simply reported how many accounts made purchases in a given quarter. It chooses not to, we suspect, because it would not corroborate its story. This has not changed since Amazon went public. I have heard for years how great Amazon management is and it is really annoying. I have stated my opinion that much of Amazon's management is not enthical and that they tell their investors only want they wish to disclose that places Amazon is the best light. The excuse I hear for not disclosing numbers such as active customers, is that gives away Amzon's competitive advantage. I hear that both from SI Amzon bulls (not too many left) and management itself during the conference calls. That is "hogwash." Knowing how many active customers is really not going to help any other on-line store competing with Amazon. If it would, I surely would like to know how. Finally, it is becomming more rediculous that Amazon management will not give all the pertinent information to their shareholders who have the greatest to lose. Bezos has taken out of Amazon $45 million that is reported as stock sales and yet the firm only burns cash. Insiders in total I believe have cashed out more than a billion dollars from Amazon. All this wealth going to insiders for only spinning a story that has yet to make money or for that matter, be even close. I suspect many of these people feel no guilt in doing this but it amazes me how the equity markets would support and follow such a story that changes depending upon management's desire to make it change. Much of the "spin change" is really not a change in Amazon itself. It is just moving the mental focus to something else. There are people, such as myself, that have no respect for those trying to make money just because there are enough fools to believe them. In my opinion, it borders on a scam like selling swamp land in Florida many years ago except this is legal scamming. Glenn