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To: Libbyt who wrote (1125)8/4/2000 4:39:14 PM
From: art slott  Respond to of 57684
 
FromNickelodeon VP! The future of e commerce.

"The ability to offer synchronized ads is tremendous," Reppen said. "This is the first time we are doing this with ACTV, and already the advertisers were very pleased with this added bonus. We are considering ways to integrate it into a combined television/Internet ad package."

Go to iatv SI site for two great articles from Viacom and TBS.