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To: Don Green who wrote (48570)	7/31/2000 9:41:27 PM
From: Don Green	Read Replies (1) \| Respond to of 93625

Micron aids AMD Athlon by selling DDR memories to developers over the Web Semiconductor Business News (07/31/00, 05:09:51 PM EDT) BOISE, Idaho--Micron Technology Inc. today said it was cooperating with Advanced Micro Devices Inc. to provide double data rate (DDR) synchronous DRAMs to product development engineers worldwide using the Internet. The DDR memory offering is being made directly to development engineer by Micron's Web-based memory upgrade business unit, called Crucial.com. The memories are expected to help AMD promote DDR SDRAM support for its high-speed Athlon processors. The Sunnyvale, Calif., company is developing DDR systems technology in its AMD-760 chip set. AMD is betting that DDR memories will win out over the rival Rambus DRAM format. "Industry support for DDR SDRAM is accelerating and the necessary infrastructure is rapidly emerging," said Mike Sadler, vice president of sales and marketing at Micron. "Providing Micron DDR SDRAM memory solutions to system developers through Crucial.com's Web site allows AMD and Micron to further enable this key memory technology," added Sadler. Micron has been pushing its DDR SDRAMs to support both AMD and Intel Corp. processors. A range of modules are offered by the Crucial.com Web site, with densities of 64 megabytes to 1 gigabytes. The modules include both PC166 versions using 200-MHz chips as well as PC2100 units with 266-MHz chips. "Working with Micron and Crucial.com makes it much easier for AMD to provide DDR memory technology to all of the AMD development partners working on enabling high-performance DDR memory support for the Athlon platform," said Rich Heye, vice president and general manager of AMD's Texas Microprocessor Division. "With development work on AMD Athlon platforms supporting DDR memory acceleration, the creation of a direct source for high-performance DDR memory will allow AMD to reach many more developers far more quickly." In addition, Micron has developed a DDR chip set, called Samauri, which could be offered on the market and produced by silicon foundries. The Boise company also said it will license the Samurai design to chip-set vendors.