POPM - News
DALLAS--(BUSINESS WIRE)--August 1, 2000--PopMail.com, Inc.
(Nasdaq:POPM), a leading permission- and affinity-based content and
e-mail marketing company, today announced it has reached an agreement
with ACSSports.com, the Internet solutions team that provides sports
organizations with hi-tech e-mail management, e-Commerce and event Web
casting, to offer ACS Sports customers the use of its proprietary ENN
(ENewsNotifier(TM)) service.
Under the terms of the agreement, PopMail will supply ACS Sports
with the Company's version of the ENN "permission marketing" e-mail
service, which allows companies to gather demographic information from
their constituents and send out specific, targeted, personalized and
customized messages. This unique technology eliminates search time and
frustration spent sorting junk mail, otherwise know as "spam."
Effective immediately, ACS' clientele will include the New York
Mets and New York Yankees, who are joining the NFL's Chicago Bears and
Denver Broncos, the NHL's Mighty Ducks, Pittsburgh Penguins and 1999
Stanley Cup Champion Dallas Stars as ENN users. The 1999 NBA Champion
San Antonio Spurs also top the ever-growing list of ACS clients
utilizing the ENN service.
Gregg Mazzola, Director of Content and Affiliate Relations of ACS
Sports, stated, "ACS is extremely excited to be part of this
communication extension for all of our viewers. We will now be able to
provide insightful and meaningful content to our worthy fans, all
based on their personalized interests. This is a wonderful tool that
allows for comments and feedback and will allow us to reach fans like
never before."
Although both the Mets and Yankees databases are young, both are
growing rapidly. There are 5,923 current registrants on the Yankees
database, while the Mets' includes 17,160 names. Topic preferences
range from merchandise information and ticket specials to sponsor and
promotional information. The Mets are currently adding about 1,000
registrants per week as the database has grown 18 percent in the last
30 days; conversely, the Yankees are adding about 2,000 per week and
its database has grown 70 percent in the last 30 days.
Gary Schneider, CEO of PopMail.com, added, "It is always exciting
to add new top-tier sports organizations to our booming list of
clients. With that said, this agreement will provide both PopMail and
ACS Sports with a terrific opportunity to increase revenue sources and
generate higher traffic and opt-in registrants. We are very
enthusiastic about the future of this agreement, as we believe it will
play a valuable role in the growth of PopMail and adds to our marquis
list of clients."
About ACS Sports
ACS Sports is an Internet solutions team that provides sports
organizations with hi-tech e-mail management, e-Commerce and event Web
casting services. ACS Sports has a list of team sites that are
currently in development stages, including MLB's St. Louis Cardinals,
the NFL's Jacksonville Jaguars and New York Jets and the NBA's Toronto
Raptors, Detroit Pistons and Orlando Magic.
About PopMail.com, Inc.
PopMail.com, Inc. is a permission marketing and affinity-based
e-mail marketing company serving the needs of individual businesses in
a one-on-one relationship with its customers. The Company targets four
main vertical markets for its network services, including broadcast,
media, sports and entertainment. Clients include the 1999 Stanley Cup
Champion Dallas Stars, the NBA Champion San Antonio Spurs, Disney, NBC
and others. Combining these e-mail solutions allows companies to cut
through the clutter and inefficiencies of traditional marketing and
begin promoting and effectively branding the topics and items of
interest to their viewers, listeners, fans and customers.
"SAFE HARBOR" STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION
REFORM ACT OF 1995: The statements contained in this release which are
not historical facts are forward-looking statements that are subject
to risks and uncertainties that could cause actual results to differ
materially from those set forth in or implied by such forward-looking
statements. These risks and uncertainties include the Company's entry
into new commercial businesses, the risk of obtaining financing, risks
associated with startup or early stage enterprises, the effect of
demand for public securities, activity in the secondary securities
markets, general economic, political and market conditions, and other
risks described in the Company's Securities and Exchange Commission
filings. |
