To: Joe Copia who wrote (23052 ) 8/3/2000 11:31:01 AM From: Joe Copia Read Replies (2) | Respond to of 25711 Thursday August 3, 10:59 am Eastern Time Press Release SOURCE: thatlook.com Patent Pending 'thatnewlook' SoftwareOperational STROUDSBURG, Pa., Aug. 3 /PRNewswire/ -- thatlook.com (OTC Bulletin Board: THAT - news) announced that its patent pending 'thatnewlook' software is fully operational. Gerard Powell, President and Chief Executive Officer of thatlook.com made the following remarks regarding this new software: ``We are extremely pleased to have the 'thatnewlook' software downloadable and operational for visitors to our web site a full month earlier than we had budgeted. Indeed, we had this software available on our web site for the launching of our new media campaign over the July 8-9 weekend, beginning with our first nationally televised NASCAR event. This speaks well for the robustness of the underlying software, as well as our technical support staff. ``We believe that giving consumers the ability to envision graphically how cosmetic enhancements will improve their image will ultimately open the way for them to achieve their personal goals. Many who apply the software will want to take advantage of our system for communicating with professionals within our network and following through with their life-changing enhancements ``The thrust of this project is to make a seamless interface between computer simulation and actual professional procedures. The effect is to lower the cost of marketing such services and to make the process more convenient for the consumer. We believe that thousands of people will choose to visit our site when they understand how easy and helpful the software is and how convenient and affordable the procedures can be. We are very excited about making this patent application, and look forward to increased traffic and revenues as a result of this software and marketing system.'' About thatlook.com: thatlook.com is a direct response, marketing services company serving a network of physicians that specialize in performing elective, cosmetic procedures. Using a combined, multi-media approach, including the Internet, television, radio, print and direct mail, thatlook.com generates financially-qualified, and purchase-minded patient traffic to its network of member physicians. thatlook.com's (OTC Bulletin Board: THAT - news) Internet web site is thatlook.com . Investor relations information is at thatlook.com This News Release may contain ``forward-looking statements'' within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations will prove correct. SOURCE: thatlook.com