To: Danny who wrote (106911 ) 8/3/2000 7:39:08 PM From: H James Morris Read Replies (1) | Respond to of 164684 Danny, who in the hell is going to get the pizza in our contest? >NIELSEN-NET RATINGS, an agency monitoring global Internet traffic for the first time, said more than half the world's Web surfers visited Yahoo, a portal offering a search engine and services such as e-commerce and news, in June. Users spent just over an hour in total on Yahoo, but the 9 percent who made it to eBay spent an average one hour and 42 minutes there over the month . The number of people who visit Web sites, the time they spend there and the proportion who part with their money online are keenly analyzed by investors trying to work out who is winning the war of the Web. "Stickiness," or keeping your visitors hooked once they have found their way to your site, is of paramount importance, not least for advertising revenues. Nielsen-Net Ratings said its figures represented the widest global Internet survey to date, although they cover only home users and only eight countries so far — in North America, the British Isles and Australasia as well as Singapore and Japan. Together they make up two-thirds of the world's online population and more than 100,000 people were surveyed. Other European countries will be added to the survey in coming months. Second behind eBay for keeping users online was IWon.com, a U.S. portal that specializes in sweepstakes and competitions. The top 25 sites ranked by reach — the percentage of all users who pay them a call — were unsurprisingly dominated by U.S. firms, with Japan's Sony Online, the 25th, the only obvious outsider. The top 15 in descending order are Yahoo!, AOL Websites, MSN, Microsoft, Lycos, Excite@Home, GO Network, AltaVista, NBC, About.com, Time Warner, Amazon, eUniverse Network, Real Networks and eBay. (Microsoft and NBC are partners in MSNBC.) Search engines or portals reached almost 90 percent of all users, entertainment sites 52 percent, news sites 46 percent, shopping sites 42 percent, personal finance sites 27 percent and adult sites 22 percent.