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Technology Stocks : LAST MILE TECHNOLOGIES - Let's Discuss Them Here -- Ignore unavailable to you. Want to Upgrade?

To: lml who wrote (7912)	8/6/2000 9:20:10 PM
From: Mkilloran	Respond to of 12823

lml/frank/mikem54321... Several points on Digital broadcast to settop boxes for the TV audience from cable and satalitte broadcast. What will drive mso's to move faster on digital broadcasting..demand from advertisers and competition between cable and direct satalitte companies. Look to Echostar's plans with ISKY as an example. To Franks point..most data will be INTRANET residing at the MSO head end and transmitted to the settop box..ie Video on demand from local storage on video servers. However many shows and advertisers will point the consumer to their the internet web location for additional content/product info/etc and online purchases T-Commerce, online banking, etc. To LML point targeted digital advertisments will be charged at a primuim rate to advertisers. Look at a 30 second slot on a national show. The goal for the advertiser is to get the right product ad to the right customer target base. The tech allows multiple ads to be compressed in one 30 second slot and the correct ad to play on your tv and a different correct ad to play on someone eleses tv. Think of P&G sending an ad to a young homowner for xyz product and a different ad to an older retired couple in a condo.Think of the same 30 second slot for many large diverse companies GM,Ford,WallMart,Kmart,BestBuy,etc,etc With digital comp[ression along with demographic and usage profiles the above model is one of several that will work. Another variation is multiple choise selections within a commercial ad ..hit the selection on your remote control and see the minivan,sports car, ecoc car or truck commercial..take no action and get the default to your settop box based on usage and demographics. Again all of the above can be fedback next day reporting to the advertiser..who actually was watching the ad for what product in many market segments for national,regional or local ads. Two way feedback....consumer wants more data..click on the remote and point them to the local dealer or have a sales rep contact them. Many more features will drive digital TV broadcasting..consumer demand for new features Sports programming selecting you own camera angle to view the sports program. football..pick a seat 50 yardline , then the goal line view for extra points. NASCAR ..whih drivers car do you want to be in for the race? Baseball, 3rd base, 1st base, bleachers,etc Just pick a sport.. Instant stats from the internet in the uper corner..on your team,pitcher,qterback,etc..at your selection from the remote control. Game shows playalong, quizes, PRIZES$$$$$$$$,cupons, merchandise from advertisers...fill in some survey data get a cupon, etc More data, more fees between service providers shared with the MSO's. Look to Europe they are ahead of the USA now.. Look to Rupert Murdock and John Malone as leaders in the interactive digital TV future. Over a Billion TV's worldwide....to be moved from the analog couch potato mode to enhanced digital two way interactive or selective passive mode over the next 10 years. Now add on other services thru the set top box, web surfing on your pc or on your tv, email, instant messages to buddies during a show, etc As well a tcp/ip phone services, home security, next generation tv remotes with video downloads of electronic tv guide, instant bookmarking of web sites displayed/transmitted in a commercial or referenced in a program like the Discovery channel,CNN news broadcast, etc..at your option to view later with much more details.