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To: y2kate who wrote (29661)	8/8/2000 4:58:46 PM
From: shamsaee	Respond to of 54805

TXN has quitely got about 80% of the DSP market without any advertising.I think most confuse qcom with a consumer product company.INTC microprocessors are very much a consumer product and from a users point there is no specific difference in performance to a amd chip and hence the need for marketing and advertising.However there is significant performance differences between cdma vs gsm or tdma.Qualcom's main target are the carriers, who are well aware of the technology. Qualcom has no desire to be a consumer product company and is positioning itself to become a research and development gorilla in wireless.The handset division sale followed by the spinco spin off are clear sign of the company distancing itself from commodity and consumer product type business model which requires a lot of advertising. The advertising falls on the shoulder of the carriers and handset manufacturers,which is quite smart in my opinion.