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Strategies & Market Trends : Gorilla and King Portfolio Candidates -- Ignore unavailable to you. Want to Upgrade?

To: marketing1 who wrote (29680)	8/8/2000 7:56:37 PM
From: Thomas Mercer-Hursh	Read Replies (3) \| Respond to of 54805

I think HDR is the killer app. That and the applications it will enable. all marketing campaigns are tied to cost effective measured expected results So, what I am questioning is whether one is likely to produce effective results through end-user marketing at this point. If the service provided is similar, then I think you would have trouble creating differentiation. If the services available are dissimilar, then you almost don't need the brand identification. Suppose, for example, that one of the carriers in your area had HDR deployed today. Would people needing cellular links for laptops flock to that carrier because of the Qualcomm name or simply because 2.4Mb/s was a whole lot more attractive than 14.4Kb/s and that was the only carrier that had it available?