To: Jim Bishop who wrote (58528 ) 8/8/2000 9:51:44 PM From: CIMA Respond to of 150070 DSNY - This article appeared in this week's edition of the Business in Vancouver Newspaper: August 8 Firms pump plans for selling music online In the wake of Napster decisions, one company wants to halt music swapping, while another says it's inevitable Glen Korstrom Two Vancouver companies are taking different approaches to sharing music online in the wake of a U.S. District Court judge ruling to shut down Napster Inc., a controversial music-swapping application that is clinging to life thanks to an emergency stay granted by two U.S. federal appeals judges. While Destiny Media Technologies says it's possible to stop rampant music sharing and online copyright infringement, Popnuvo.com says free music is the way of the future. Destiny Media Technologies (www.destinympe.com) is an 18-employee company that has developed a secure file format to encrypt music files so they are less desirable for those who trade music online. Unlike the dominant MP3 format, Destiny's MPE format encrypts songs after a 30-second introduction. If listeners download a song from Napster, they will not be able to hear the full song. Similarly, record companies will be able to prevent anyone from burning a decoded MPE song file onto a CD if they want to. "Another exciting aspect to the MPE format is that the song file will play within itself without the need for any music player," said Destiny Media spokesman Paul Andreola. "You won't need Real Player, Winamp or any other player to play the song because the file has its own player embedded." Andreola said Destiny, which trades on the loosely regulated U.S. over-the-counter bulletin board market under the ticker symbol DSNY, has spoken with major record labels such as Sony, BMG, Atlantic and Universal. If signed, deals with the labels could see major artists' work encrypted on CDs as an MPE so music enthusiasts cannot convert them to MP3 or any other tradable format. Vancouver record label Nettwerk Records (www.nettwerk.com), which counts Sarah McLachlan and the Barenaked Ladies in its stable of artists, may be interested in Destiny's product, said cofounder Terry McBride. "I haven't heard anything about their product, but their idea is a good one," McBride said. "I'd be extremely happy if technology like that was available." But talent manager Bruce Allen, from Bruce Allen Talent, voiced skepticism. "A lot of people talk about encryption, but no one has ever shown me any kind that works. So far it is all just pie in the sky," Allen said. Meanwhile, Vancouver's Popnuvo.com believes advertising, merchandising and radio royalties could compensate artists in the place of earnings from CD sales. "Free music is here to stay," stated CEO Robin Kalmek. "If Napster shuts down, there are other ways to trade music online so people will just go to other applications such as Gnutella." Popnuvo.com's site has been active three weeks and sports six artists covering alternative, rock, pop, dance, techno and reggae. Kalmek said at least 10 artists will be available on the site by year-end after an extensive talent search. "It would be nice to get an established artist so that's what we'll be seeking out," Kalmek said. Popnuvo.com pays artists for their work and a monthly salary, and calculates the number of downloads per artist. Money paid to artists depends largely on the number of times their songs are downloaded. Allen said Popnuvo.com needs name acts because no one downloads music from artists they don't know. "If I were to book an act nobody has heard of in GM Place, how many people do you think would come?" Allen asked rhetorically. "Why Napster is so successful is that people get free music from acts they know." Allen also doubts much will come from selling downloadable music on the Web, citing poor record sales by David Bowie, a well-known pop artist who released a Web-only album. "If a major record company were to allow downloads for sale from their site, it would have to cost more than in the stores because you can't undercut retailers. That would just be bad business," said Allen.* * news@biv.com