S3's Rio Division Teams With TBWA\Chiat\Day San Francisco to Promote Rio Digital Products
VANCOUVER, Wash.--(BUSINESS WIRE)--Aug. 14, 2000--S3®'s Rio Division(TM) (Nasdaq:SIII - news) announced today that it has named TBWA\Chiat\Day, San Francisco, as its agency for a multi-million dollar advertising and brand-building program.
S3's Rio Division introduced the first digital audio player in 1998, and continues advancing the industry with a family of digital audio players, as well as home and car audio devices. TBWA\Chiat\Day, the 12th largest ad agency in the U.S., has taken inventive paths to promote such clients as Nissan, Apple, Levi's, Infiniti, the International Olympic Committee, PlayStation, Kinko's, Absolut and Energizer.
``We're looking forward to combining the innovative minds at Rio with the creative vision and energy of TBWA\Chiat\Day to ensure that we cut through the net-noise to establish a relationship with our audience,'' said Jim Cady, president of S3's Rio Division.
TBWA\Chiat\Day's understanding of consumers' motivation and its creative work have led to the development of some of the most talked-about advertising campaigns for leading consumer brands. TBWA\Chiat\Day is renowned for creating advertising campaigns that entertain in ways that are highly relevant to consumers, while also establishing strong brand equity.
``We choose our business carefully and sought the S3 Rio Division account because it's cutting edge, the wave of the future,'' said Carisa Bianchi, president and CEO, TBWA\Chiat\Day, San Francisco. ``We want to be part of bringing digital audio and the Rio brand to the mass market.''
About S3 Incorporated
Following its declared intent to exit the PC graphics market, S3 has been relaunched as a digital media company focused on creating products and partnerships that help build the digital home. Combining significant financial assets with a strong technology portfolio, that includes the Rio family of digital audio players and the HomeFree series of home networking solutions, S3 is uniquely positioned to capitalize on high growth opportunities in the rapidly converging Internet and consumer device markets.
About Chiat Day
Chiat Day is currently the 12th largest ad agency in the U.S. with estimated billings of $1.8 billion. Clients include Nissan, Apple, Levi's, The International Olympic Committee, Infiniti, Absolut, Pets.com, OnHealth.com, Circuit City, Kinko's, PlayStation, Seagram, barnesandnoble.com and Energizer. Chiat Day is an Omnicom Company, the 15th largest worldwide advertising network, with billings in excess of $5.7 billion and offices located in 94 cites in 57 countries.
Except for historical information contained herein, the matters set forth in this press release are forward-looking statements that are subject to risk and uncertainties, including the impact of competitive products and pricing, and of alternative technological advances and other risks detailed from time to time in S3's SEC reports, including its quarterly report on Form 10-Q for the quarter ended March 31, 2000. S3 is a registered trademark of S3 Incorporated. The S3 corporate logo, Diamond Multimedia and HomeFree are trademarks of S3 Incorporated. Rio is a trademark of RioPort.com, Inc. and is used by S3 under license from RioPort.com, Inc. Other marks referenced herein are the property of their respective owners.
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Contact:
CONTACTS: Porter Novelli Convergence Group
Kelley McGrath, 206/727-2880
kelley.mcgrath@pnicg.com
or
TBWA\Chiat\Day
Jeremy Miller, 310/305-5511
jeremy.miller@tbwachiat.com |
