To: Maurice Winn who wrote (15680 ) 8/14/2000 3:25:43 AM From: hiker90 Respond to of 29987 I found this interesting marketing plan summary while trying to better understand what type of competition ASIA Cellular Satellite (ACeS, GSM + 1 GEO sat) will present G* when it comes on line next year. From the ACeS newsletter, July 1999, Volume 4, Mr. Ashutosh, VP of Business Development had the following to say about marketing (http://www.aces.co.id/menu.htm): " The single largest challenge that is being / will be faced by the 5 operators after successful launch and integration of the systems will be marketing and distribution. The early adopters of new technology are either those consumers who have an immediate perceived need or those who will purchase the first of any new technology introduced. It has been demonstrated that the cost of the hardware (hand-sets)is not a deterrent for a consumer. It is the recurring cost of airtime that needs to be handled with consumers. Pricing for satellite communications will need to be similar to cellular prices. Peak, Standard and Off-Peak prices will have to be fixed. Current consumer perception is that satellite phones should be priced at levels simi-lar to that of existing terrestrial phones." The above leads to what does cellular service in China cost? Brian H do you know? My understanding is that G* is counting on the China market to purchase significant G* minutes. RS would you clarify this and re-post predictions from the last published "plan". Also, it is my understanding that China is exactly the type of market that G* was relying on to increase average MOUs via fixed site terminals. Anyhow, G*'s head start in China will end some time next year as ACeS will also offer handhelds, car kits, fixed site terminals, and data capabilities. Handhelds and data capabilities were demonstrated by the K2 climbing team. Digital photos were relayed back through the handheld connected to a portable computer.