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To: scouser who wrote (1594)	8/16/2000 10:31:44 AM
From: SSP	Read Replies (1) \| Respond to of 2182

SSII, here is news !! SOUND SOURCE INTERACTIVE - Distribution Deal With Activision; Activision Value Publishing - to Distribute to Mass Merchants New York, New York, Aug. 16, 2000 (Market News Publishing via COMTEX) -- Sound Source Interactive has announced a North American distribution agreement with Activision Value Publishing Inc., a wholly owned subsidiary of Activision Inc. (Nasdaq:ATVI), to distribute Sound Source Interactive CD-ROM software titles to large retail accounts. "We are extremely pleased to be a part of the Activision distribution network," said Vincent Bitetti, chairman and interim CEO of Sound Source Interactive. "We look forward to working closely with Activision Value to develop new distribution channels for our CD-ROM edutainment products, both in finished box and jewel case configurations." With headquarters in Minneapolis, Activision Value Publishing is a wholly owned subsidiary of Activision Publishing Inc. The company specializes in developing interactive entertainment software for PC markets worldwide. For more information about Activision Value Publishing, visit the company's Web site at www.activisionvalue.com. With headquarters in Calabasas, Sound Source Interactive is a high-quality publisher of family-oriented interactive software for personal computers and console systems. The company is a comprehensive software studio, producing an expanding list of award-winning software products based on licensed content derived from popular children's literature, major motion pictures, video franchises and long-standing television programs. The company has exclusive licenses with Universal Studios, Harvey Entertainment Co., 20th Century Fox, New Line Cinema, Signature Network and others. More information on Sound Source Interactive and its products is available through its World Wide Web site at www.soundsourceinteractive.com. -0- TEL: 818/878-0505 Sound Source Interactive, Calabasas TEL: 818/878-0505 Sound Source Interactive, Calabasa FAX: 818/871-1972 EXT: 106 Andrea Frechette, Afrechette@ssiimail.com EXT: 204 Vincent Bitetti TEL: 310/255-2508 Activision Inc. Michelle Nino, mnino@activision.com

To: scouser who wrote (1594)	8/16/2000 11:49:55 PM
From: CIMA	Respond to of 2182

August 16, 2000, 1:38 AM PDT One-Stop Shop for Net-Traffic Numbers Three Web site auditors say they will make their data publicly available on one new site. By David Lake Media Metrix, Inc. (MMXI) NetRatings, Inc. (NTRT) The Net Tunes In The Global Market Forecast for Internet Usage and Commerce Email to a Friend Print Article Write the Editor Three site traffic auditors – ABC Interactive, BPA International and Engage I/Pro – announced plans to launch a new site, Audit Central, which will be home to data on Internet traffic. The site will launch in September and will hold information about almost 600 online audits once the site is fully operational. Audit Central will include page views an audited site receives; which pages are viewed most often; the average number of pages viewed per surfer visit; and what top-level domains requested the pages. All the clients with posted data have agreed to make it publicly available. By providing Web site audit data on their clients, Audit Central hopes to give media buyers and investors a the first-ever single resource for comparing Web traffic data. Well-known firms Media Metrix (MMXI) and Nielsen NetRatings (NTRT) already measure audience traffic, but their data comes from panel-based analyses. They recruit a representative panel of Net surfers who are required to install metering software on their computers. The Audit Central collaborators conduct server-based traffic measurement which analyzes all server log file data. This census approach may be an advantage over panel measurement. In order to compete with panel-based measurement which has until now been the sole source of unique visitor numbers. I/Pro will also begin conducting the first-ever log file audits of Web site visitors. Dubbed the Unique Visitor (UV) audit, I/Pro will provide sites with an independent measure of Web site traffic based on server log-file data. I/Pro will measure the number of unique visitors to a site; how often visitors return; and how long they spend at the site. Although it has been accepted as the standard, given the vast number of sites to be measured, panel data may not be an ideal choice. Due to the expense of expanding beyond relatively small sample sizes, Media Metrix and NetRatings have had difficulty accurately measuring workplace traffic, small and medium size sites and university traffic. But there are reasons log file measurements have not yet tackled the unique visitor. Sometimes IP addresses, which can be used to identify Web site visitors are actually registered by spidering technologies or robots, which masquerade as real surfers. Additionally, multiple surfers within a network can share the same IP address at different times. Thus, traffic to a site could be under counted if two surfers with the same IP address visit the same site.