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To: hdl who wrote (24717)8/16/2000 8:44:21 AM
From: Rob C.  Respond to of 29970
 
PRESS RELEASE:Excite@Home Unveils Subscriber Purchase Plan

16 Aug 08:35

Excite@Home Launches Subscriber Acquisition Program for Broadband and
Narrowband Users New Affiliate Program to Drive Membership to Excite@Home's
Consumer Products
REDWOOD CITY, Calif., Aug. 16 /PRNewswire/ -- Excite@Home (Nasdaq: ATHM), the
leader in broadband, today launched a subscriber acquisitions program to
accelerate consumer adoption of the @Home(SM) high-speed online service and the
personalized Excite(SM) portal. Excite@Home has entered into agreements with
Be Free, the leader in performance marketing, and Commission Junction, the B2B
web-based e-commerce network to strengthen its customer acquisition
initiatives.

(Photo: newscom.com )
Both Be Free and Commission Junction will incorporate links to the Excite and
@Home services from thousands of individual affiliate Web sites that have
complementary products and services. These links will drive consumers
interested in broadband services to both the Excite and @Home services.

Affiliates will earn a commission for leads and sales generated through the
program and Be Free and Commission Junction will track each transaction and
report the results back. The new affiliate programs allow Excite@Home to build
on its success of converting narrowband users to broadband.

"These affiliate programs extend our online channel for Excite@Home to gain
membership and supports our aggressive goals of increasing subscribers for our
consumer services," said Hilleary Hoskinson, Excite@Home's senior vice
president of marketing. "This new strategy allows us to promote and re-sell
our service through thousands of highly visible sites."
About Excite@Home
Excite@Home is the leading broadband online service provider, offering
residential and commercial broadband services, with a global footprint of
105(1) million homes under long-term cable and DSL contract. Excite@Home
offers consumers broadband services over cable-modem, DSL and other last-mile
connections and businesses high-speed commercial services. Excite@Home has
over 30(1) million cable franchise homes under contract outside of North
America and localized versions of the Excite service in 10 leading
international markets.

(1) Effective upon the closing of Excite Chello.

NOTE: Excite@Home, @Home, Excite and the "@" stylized logo are trademarks of
At Home Corporation and may be registered in certain jurisdictions. SOURCE
Excite@Home
/CONTACT: Christine McCafferty of Excite@Home, 650-556-3609, or
mccafferty@excitehome.net/
/Photo: NewsCom: newscom.com
AP Archive: photoarchive.ap.org
PRN Photo Desk, 888-776-6555 or 201-369-3467/
/Web site: home.net
(ATHM) CO: Excite@Home; At Home Corporation; Be Free; Commission Junction
ST: California IN: CPR MLM SU: PDT

(END) DOW JONES NEWS 08-16-00
08:35 AM

Copyright 2000 Dow Jones & Company, Inc.