To: hdl who wrote (24717 ) 8/16/2000 8:44:21 AM From: Rob C. Respond to of 29970 PRESS RELEASE:Excite@Home Unveils Subscriber Purchase Plan 16 Aug 08:35 Excite@Home Launches Subscriber Acquisition Program for Broadband and Narrowband Users New Affiliate Program to Drive Membership to Excite@Home's Consumer Products REDWOOD CITY, Calif., Aug. 16 /PRNewswire/ -- Excite@Home (Nasdaq: ATHM), the leader in broadband, today launched a subscriber acquisitions program to accelerate consumer adoption of the @Home(SM) high-speed online service and the personalized Excite(SM) portal. Excite@Home has entered into agreements with Be Free, the leader in performance marketing, and Commission Junction, the B2B web-based e-commerce network to strengthen its customer acquisition initiatives. (Photo: newscom.com ) Both Be Free and Commission Junction will incorporate links to the Excite and @Home services from thousands of individual affiliate Web sites that have complementary products and services. These links will drive consumers interested in broadband services to both the Excite and @Home services. Affiliates will earn a commission for leads and sales generated through the program and Be Free and Commission Junction will track each transaction and report the results back. The new affiliate programs allow Excite@Home to build on its success of converting narrowband users to broadband. "These affiliate programs extend our online channel for Excite@Home to gain membership and supports our aggressive goals of increasing subscribers for our consumer services," said Hilleary Hoskinson, Excite@Home's senior vice president of marketing. "This new strategy allows us to promote and re-sell our service through thousands of highly visible sites." About Excite@Home Excite@Home is the leading broadband online service provider, offering residential and commercial broadband services, with a global footprint of 105(1) million homes under long-term cable and DSL contract. Excite@Home offers consumers broadband services over cable-modem, DSL and other last-mile connections and businesses high-speed commercial services. Excite@Home has over 30(1) million cable franchise homes under contract outside of North America and localized versions of the Excite service in 10 leading international markets. (1) Effective upon the closing of Excite Chello. NOTE: Excite@Home, @Home, Excite and the "@" stylized logo are trademarks of At Home Corporation and may be registered in certain jurisdictions. SOURCE Excite@Home /CONTACT: Christine McCafferty of Excite@Home, 650-556-3609, or mccafferty@excitehome.net/ /Photo: NewsCom: newscom.com AP Archive: photoarchive.ap.org PRN Photo Desk, 888-776-6555 or 201-369-3467/ /Web site: home.net (ATHM) CO: Excite@Home; At Home Corporation; Be Free; Commission Junction ST: California IN: CPR MLM SU: PDT (END) DOW JONES NEWS 08-16-00 08:35 AM Copyright 2000 Dow Jones & Company, Inc.