To: Bob Richmann who wrote (386 ) 9/21/2000 10:26:15 AM From: BlueCheap Respond to of 393 (PLCO) NEWS ! Announces a Two Year Partnership Play Co. Toys & Entertainment Corp. Announces Two Year Strategic Partnership SAN MARCOS, Calif., Sept. 21 /PRNewswire/ -- Play Co. Toys & Entertainment Corp. (OTC Bulletin Board: PLCO) ("Play Co. Toys" or the "Company" for Play Co. Toys and subsidiaries collectively) announced that its Toys International.COM, Inc. subsidiary (trading on the Frankfurt Stock Exchange under the symbol Ty40) finalized a two year strategic partnership with a major European Telecommunications company. Chief Executive Officer, Richard Brady stated, "We are pleased to announce that we have finalized an agreement with one of Europe's largest Telecommunication companies. This two-year partnership will provide Toys International with a strong partner that can deliver the necessary bandwidth capacity along with the streaming servers required for the launch of our new website. In addition Toys International will have access to the partner's backbone network and they will host the Toys International servers that will provide editorial, animation and other e-commerce functions." "In addition, the new strategic partner is a leader in broadband technology and will be instrumental in the launch of our website on October 25th. We anticipate very heavy traffic to the new site at the launch and beyond. We have teamed up with best in Europe to assure our customers that they will be able to connect to the site without delay or frustration. In addition, we will combine marketing efforts to assure that the launch of our new site is successful. For its part, Toys International will promote the partner in all of its news and print media including but not limited to the launch on October 25th. In addition, Toys International will feature the partner's logo as a sponsor of the 30 television episodes, which will air on RTL in Germany starting November 13th. We anticipate a joint press release in the very near future on the partnership." Play Co. Toys is a toy retailer with 34 stores located in nine states. All of the stores are operated by the Toys International subsidiary. The Company operates under the Play Co. Toys, Toys International and Toy Co. tradenames. The Company specializes in offering educational, specialty, collectible, specialty imported and traditional toys. Statements contained in this press release which are not historical facts may be considered forward looking information with respect to plans, projections, or future performance of Play Co. Toys as defined under the Private Securities Act of 1995. These forward-looking statements are subject to risks and uncertainties, which could cause actual results to differ materially from those projected. SOURCE Play Co. Toys & Entertainment Corp. -0- 09/21/2000 /CONTACT: Play Co Toys, 760-471-4505, fax, 760-471-9624/ /Web site: playco.com (PLCO) CO: Play Co. Toys & Entertainment Corp.; Toys International.COM, Inc. ST: California; Germany IN: REA TLS MLM SU: JVN *** end of story ***