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Technology Stocks : SDL, Inc. [Nasdaq: SDLI] -- Ignore unavailable to you. Want to Upgrade?


To: PLeaps who wrote (2586)8/21/2000 4:18:58 PM
From: pat mudge  Read Replies (2) | Respond to of 3951
 
I need some help.

Nu-Wave has changed its name to Zenastra to gain a corporate identity in keeping with its market position:

"The Nu-Wave name served us well during this early phase of our evolution," said Dr. Peter Scovell, president and chief executive officer, Zenastra Photonics Inc. "But now that we're launching products and looking ahead to expanded manufacturing capacity, we need a corporate identity that better reflects our market position as we move to establish a leadership position in integrated optical circuits."

zenastra.com

Now, I've looked up Zenastra in Websters, D'Aulaires' Book of Greek Myths, and the Encyclopedia Brittanica and can't fine it anywhere. How does a non-word --- or made-up word --- reflect a company's identity?

I like this company but think someone should have a heart-to-heart with whoever writes their press releases. Nothing wrong with a fabricated name, but I do question saying it reflects their position in the industry. A word without meaning cannot reflect anything.

Okay. End rant. :))

Have a good day everyone. Nice start to the week. SDL up yet again.

Patricia, who likes words. . .