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To: playavermont who wrote (2146)	8/18/2000 2:23:36 PM
From: ColtonGang	Respond to of 3070

Merrill Lynch estimates the global market for wireless software, content and commerce will exceed $25 billion by 2005, with 80 percent of 2 billion wireless subscribers living outside the United States. Wireless carriers and portals will collect transaction fees averaging 5 percent on mobile purchases, the analysts say. Overall, only a fourth of electronic commerce will be conducted wirelessly, Merrill Lynch says. It's anyone's guess how the wireless Web might affect the market share of today's Internet giants. For cyber-veterans, the competition has a familiar ring because it calls to mind how telephone companies, computer manufacturers and browser software companies tried to build Web portals. Most failed, creating skepticism about how the cellular phone companies will fare. The wild cards in the wireless wars are the newcomers, companies that are inventing wireless-centric models much as Yahoo! and AOL once created Web models. OmniSky and GoAmerica, for instance, bundle access to wireless networks with other companies' content formatted for small screens, then charge monthly subscription fees. OmniSky calls itself the "AOL of wireless" because it mimics its successful model of bundling Internet access with content. The young industry includes another group that helps other companies deliver wireless services. An example is Redmond's InfoSpace, which syndicates content for wireless formats and helps phone companies create mobile portals. Another is Aether Systems of Landover, Md., which already has a market value of $5 billion on a mere $10 million in quarterly revenue.