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To: Burt Roger who wrote (14268)	8/20/2000 4:39:03 PM
From: Jon Tara	Read Replies (1) \| Respond to of 18366

D. W. Sears and J. L. Freedman, "Effects of Expected Familiarity with Arguments Upon Opinion Change and Selective Exposure," 2 Journal of Personality and Social Psychology 420 (1965) J. Lee McCullough and Thomas M. Ostrom, "Repetition of Highly Similar Messages and Attitude Change," 59 Journal of Applied Psychology 395 (1974) John T. Cacioppo, Richard E. Petty, and Katherine J. Morris, "Effects of Need for Cognition on Message Evaluation, Recall, and Persuasion," 45 Journal of Personality and Social Psychology 805 (1983) Joseph R. Priester and Richard E. Petty, "Source Attributions and Persuasion: Perceived Honesty as a Determinant of Message Scrutiny," 21 Personality and Social Psychology Bulletin 637 (1995) Robert A. Osterhouse and Timothy C. Brock, "Distraction Increases Yielding to Propaganda by Inhibiting Counterarguing," (1970) John T. Cacioppo, Richard E. Petty, Chuan Feng Kao, and Regina Rodriguez, "Central and Peripheral Routes to Persuasion: An Individual Difference Perspective," 51 Journal of Personality and Social Psychology 1032 (1986)

To: Burt Roger who wrote (14268)	8/20/2000 4:57:08 PM
From: Pamela Murray	Respond to of 18366

Silicon Motion Unveils New Processors for NextGen Mobile Info Devices SAN JOSE, Calif., Aug. 3 /PRNewswire/ -- Silicon Motion, Inc.® today announced its BlueBird series, the next generation of digital voice and digital music processors. Utilizing the company's recently announced low-powered embedded DSP technology, the first of these BlueBird products offers advanced audio user-interface capabilities with minimal power consumption to the mobile market. (Photo: newscom.com newscom.com ) The BlueBird processor's advantages begin with Silicon Motion's custom-designed embedded Digital Signal Processor (DSP) with integrated 56KB SRAM, which performs a wide array of functions ranging from digital noise cancellation for digital voice command processing, multi-music formats decoding such as WMA, AAC and MP3 for digital music entertainment, to Baseband processing of wireless communication protocols such as Bluetooth(TM) or 802.11. Silicon Motion's BlueBird processors maintain its leadership in products with low power consumption by providing features that are always up-to-date via software upgrades. The ability to upgrade is crucial in a market where popular standards are in a constant state of flux. ``Our versatile BlueBird processors provide a simple solution for adding audio to a digital world still discovering mobility,'' said Wallace Kou, president and CEO of Silicon Motion. ``With the trend toward digital media, we've taken important steps in developing products that support this new Internet content and Bluetooth technology.'' The first in the family of BlueBird processors, the BlueBirdV and BlueBirdVL have the ability to: -- Allow MP3 devices to utilize voice record with background noise cancellation. -- Enable PDAs to act as low-power audio devices to record and playback voice attachments to e-mail for the first time. -- Empower future drivers with technology that allows digital voice recording, improved voice command capabilities, and accessory activation with noise cancellation in automobile stereo systems. -- Directly interface with CD-ROM drives, allowing notebook computers to playback MP3 or audio CDs during sleep mode. The BlueBirdV processor is sampling now for $19.00 in 10K quantities. About Silicon Motion, Inc. Headquartered in San Jose, California, Silicon Motion, Inc. is a leading graphics chip maker specializing in high-performance solutions with the lowest power requirements in the industry for mobile computing products, wireless devices and next-generation Internet appliances. For more information visit www.siliconmotion.com. NOTE: Silicon Motion is a registered trademark of Silicon Motion, Inc. All other trademarks are the property of their respective owners. SOURCE: Silicon Motion, Inc.